Assistant Marketing Manager – Diamonds, Jewellery & Luxury Division

Location: Mumbai (On-site)

Experience: 6+ Years (Minimum 3 Years in Luxury/Jewelry)

Compensation: 10,00,000 – 12,00,000 PA

About The Role

Luxury is not just about products — it is about emotion, aspiration, storytelling, and experience.

We are looking for an accomplished Assistant Marketing Manager who can bring together strategic thinking, premium brand aesthetics, and performance-driven execution to strengthen the presence of our Luxury Division across regional and global markets.

This role is designed for a marketing professional who understands how luxury consumers think, engage, and purchase. You will lead integrated marketing initiatives, oversee high-impact brand campaigns, and ensure every customer touchpoint reflects exclusivity, sophistication, and consistency.

Key Responsibilities Brand Strategy & Market Positioning

Develop and execute 360° marketing strategies aligned with luxury brand positioning and business objectives.
Build annual marketing calendars, campaign roadmaps, and launch strategies for new collections and initiatives.
Conduct market research, trend analysis, and competitor benchmarking to identify growth opportunities.
Align marketing plans with customer acquisition, retention, and CRM strategies.

Campaign Management & Brand Activation

Lead integrated campaigns across Digital, PR, Influencer Marketing, Print, Retail, and Experiential channels.
Collaborate closely with creative, retail, product, eCommerce, and external agency teams to maintain a unified luxury brand identity.
Oversee premium content creation including campaign storytelling, visual direction, brand communication, and marketing assets.
Plan and execute luxury activations, exclusive events, partnerships, and customer engagement experiences.

Digital & Performance Marketing

Work alongside digital teams to optimize SEO, SEM, paid media, Meta Ads, and social media campaigns.
Monitor campaign performance, customer engagement, and ROI metrics using data-driven insights.
Manage CRM workflows and customer lifecycle initiatives using platforms such as Salesforce.

Leadership & Operations

Manage marketing budgets with a strong focus on efficiency, performance, and ROI.
Coordinate with external vendors, agencies, media partners, and influencers.
Mentor junior team members and support cross-functional collaboration across departments.

Ideal Candidate Profile Experience

6+ years of experience in Marketing, Brand Management, or Digital Marketing.
Mandatory minimum 3 years of experience within the Luxury or Jewelry industry.

Technical Expertise

Strong understanding of luxury consumer behavior and premium brand storytelling.
Hands-on experience with:

Salesforce CRM
Google Analytics
Meta Ads Manager
Performance Marketing Tools
Social Media & Campaign Analytics

Core Competencies

Strategic thinker with strong execution capabilities.
Excellent project management and stakeholder management skills.
Strong communication and presentation abilities.
Exceptional attention to detail and aesthetic sensibility.
Ability to thrive in a fast-paced luxury environment.

Education

Bachelor's degree in Marketing, Communications, Business, or related field.
MBA/Master's degree preferred.

Why Join Us

This is an opportunity to shape the narrative of a growing luxury brand and create campaigns that leave lasting impressions. You will work on high-visibility projects, premium launches, and meaningful brand experiences while collaborating with ambitious and creative teams in the luxury space.

Skills: data,digital,jewelry,management,crm,marketing,customer,salesforce