Company: Proeze

Location: Chennai (Work From Office)

Experience: 2 -4 Years (Agency experience preferred)

Designation: Performance Marketing Executive

About the Role

Proeze is looking for a data-driven and result-oriented Performance Marketing Manager with strong expertise in Ecommerce, Lead Generation, Funnels, and Data Attribution. The ideal candidate will be responsible for planning, executing, and optimizing high-performing campaigns that drive measurable growth and ROI.

Key Responsibilities

Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and other performance channels
Manage Ecommerce performance marketing including ROAS, CAC, AOV, and conversion optimization
Drive Lead Generation campaigns with strong focus on CPL, lead quality, and funnel efficiency
Build and optimize full-funnel marketing strategies (Awareness → Consideration → Conversion → Retention)
Set up and manage tracking, attribution, and analytics (GA4, GTM, Pixels, Conversion APIs)
Perform data analysis and reporting to improve campaign ROI and decision making
Conduct A/B testing for creatives, landing pages, and funnels
Work closely with creative, content, and tech teams to improve performance outcomes
Manage budgets, pacing, and performance forecasting
Deliver weekly and monthly performance reports with actionable insights
Must have experience in media planning

Required Skills & Tools

Google Ads & Meta Ads (Advanced)
Ecommerce Performance Marketing (Shopify / WooCommerce understanding preferred)
Lead Generation & Funnel Optimization
Data Attribution & Tracking (GA4, Google Tag Manager, Pixels, Conversion API)
Strong analytical and data interpretation skills
Conversion Rate Optimization (CRO) understanding
Data studio/ Excel / Google Sheets for reporting & analysis

Preferred Experience

Agency background handling multiple clients
Experience managing high-budget campaigns
Exposure to multi-touch attribution models
Understanding of landing page and funnel tools

What We're Looking For

Strong performance and ROI mindset
Data-driven decision maker
Problem solver with optimization focus
Ability to manage multiple campaigns and deadlines
Strong communication and reporting skills