Role: Marketing Analytics Head

Location: Chennai / Bangalore

Compensation - 40 LPA ( Open To Discuss)

About the Brand:

A leading real estate developer and builder in South India, renowned for offering luxury villas, residential apartments, and plots. Over the past two decades, the brand has developed more than 38 million sq ft of premium residential real estate across Chennai, Bengaluru, Hyderabad, and Coimbatore. With projects worth over ₹8000 crores in the pipeline, the brand aims to become the largest developer in India by 2029 and rank among the Top 10 Most Trusted Brands in the country.

Role overview:

The Head of Marketing Analytics will be responsible for driving data-led decision making across marketing and sales functions. They build and manage dashboards to track campaign performance, lead quality, and conversion metrics across channels. The role involves analyzing customer journeys to identify drop-offs and optimize funnel efficiency. They work closely with marketing and sales teams to improve ROI through insights, attribution modeling, and forecasting. Additionally, they ensure data accuracy, integrate multiple data sources, and enable strategic planning through actionable insights.

Roles And Responsibilities

Own end-to-end marketing analytics across brand, performance, launches, and lifecycle funnels (lead → site visit → booking → cancellation)
Build and govern dashboards tracking CAC, ROI, funnel drop-offs, media mix efficiency, brand metrics, and city/project-wise performance
Partner with Sales, Product, CRM and Finance to enable data-backed decisions on pricing, media mix, launch spends, and lead quality
Lead analytics-driven optimisation of digital, offline and channel partner performance
Drive adoption of analytics tools, automation, and reporting standards across marketing teams and agencies
Work with teams to evaluate, adopt and implement martech tools for driving efficiency

Must haves

10-15 years of experience in marketing analytics, growth analytics or business intelligence roles
Prior exposure to real estate, BFSI, ecommerce, marketplaces or other high-consideration, multi-touch categories is a plus
Hands-on experience with CRM systems, marketing automation platforms, attribution models, and dashboarding tools
Proven track record of influencing senior stakeholders with data-backed insights and recommendations.

Good to have

Strong analytical mindset with the ability to translate data into clear business actions
Comfortable operating at both strategic and execution levels in a fast-scaling organization
Passion for building systems, processes, and long-term analytical capability

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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Thanks,

WinnerBrands Team

Marketing Analytics Head - A leading real estate brand