Location: Bangalore

Company: Allen Career Institute

Department: Marketing

Work Mode: On-site (5 days/week)

Experience: 10 years minimum

Designation: AGM/DGM (based on current profile)

Role Overview:

We are looking for a strategic and dynamic Social Media Head to lead ALLEN's social presence across platforms. This role demands a business-first mindset, linking social media impact directly to student enrolments and brand growth, while managing a large, multi-functional team.

Key Responsibilities:

Social Media Strategy & Growth
Develop and execute a comprehensive social media strategy across all platforms (Instagram, Facebook, YouTube, LinkedIn, WhatsApp, emerging channels).
Drive channel growth, engagement, and community building aligned with brand objectives.

Business Impact

Link social media performance to enrolment goals and lead generation.
Collaborate with marketing and admissions teams to design conversion-focused campaigns.

Team Leadership

Manage and mentor a large team including - Social Media Managers, Content Creators, Video Production Team, Graphic Designers
Ensure seamless coordination between creative, performance, and brand teams and work closely with Academic team

Content Excellence

Oversee creation of high-quality, platform-specific content (static, video, reels, stories).

Analytics & Reporting

Track and drive social KPIs: follower growth, engagement rate, CTR, lead conversions.

Must-Have Skills & Experience

10+ years in social media marketing with at least 3 years in leadership roles.
Strong understanding of education or similar sector dynamics and tier 2/3 audience behaviour.
Creative storyteller with a business-first approach.
Exceptional leadership and cross-functional collaboration skills.

Reporting To: Head of Marketing

Head of Social Media