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Job Title - Conceptualizer (Copy & Concept)

Location - New Delhi (Okhla)

Salary - 9 to 11 LPA

Experience - 7 to 9 years

Job Purpose:

As a Conceptualizer – Copy & Concept, you will be responsible for leading ideation and storytelling across client pitches, campaigns, and strategic communication. You will drive narrative development, brand voice consistency, and creative articulation across formats. The role demands a strategic mindset, a passion for storytelling, and an eye for cultural relevance.

Key Responsibilities / Accountability:

 Strategic Concept Development

Own the end-to-end development of ideas, concepts, and themes for events, campaigns, and internal initiatives, ensuring alignment with brand objectives and audience insights.

 Client Pitch Support & Creative Storytelling

Craft compelling narratives, decks, and scripts for client presentations, working closely with BD, strategy, and creative teams to win business and enhance proposal impact.

 Brand Voice & Messaging Alignment

Ensure consistency in tone, language, and brand positioning across content formats—whether digital, on- ground, or internal communication.

 Cross-Functional Creative Collaboration

Partner with design, digital, and delivery teams to translate ideas into visual storytelling, theme lines, and end-to-end narratives.

 Social Media Campaign Thinking

Contribute to the ideation and copywriting for social media content, employer branding campaigns, and thought leadership initiatives.

 Research, Trends & Insight Mining

Stay ahead of cultural, consumer, and category trends to infuse concepts with freshness and relevance.

Required Qualifications & Experience:

 Graduate/Postgraduate in Communications, Journalism, Mass Media, English, or Marketing

 6–8 years of experience in creative copywriting, brand communication, or experiential/event

marketing

 Exposure to integrated campaigns (digital + on-ground) and experience with B2B/B2C

brands

 Proven experience in leading pitches, script writing, and concept presentations

 Ability to simplify complex ideas into compelling narratives and copy.

Required Skills & Competencies:

 Strategic storytelling and creative ideation

 Strong command over written English with flair for impactful copy

 Excellent presentation and articulation skills

 Team collaboration and time management

 Visual and cultural awareness

 Ability to work in a high-pressure, fast-paced environment

Conceptualizer – Copy & Concept (only experienced in Experiential/Event Marketing preferred)