Senior Account Manager – Performance Marketing

Role Type: Full-Time

Department: Account Management

Location: Bangalore / Hybrid

Experience: 3–5 years

Reports to: Account Director / Strategy Cluster Head

About Us

Hi! We are Wirality.

A new breed of agency that's independent, brave, and growth-driven.

Our fundamental belief is rooted in ART x MATH — an integrated approach where creative excellence meets media intelligence to deliver incrementally higher ROI.

Infused with a digital-first DNA and an entrepreneurial spirit, we operate with speed, ownership, and conviction. Being independent allows us to break convention, pivot quickly, and win in an ever-changing market.

About The Role

We are looking for a Senior Account Manager – Performance Marketing to lead and grow high-impact client relationships across performance marketing, paid media, and social retainers.

This role is the business spine for brands that rely on Wirality for revenue growth, conversions, and digital scale across platforms such as Meta, Google, Amazon, Flipkart, and quick commerce ecosystems.

You will be the client's strategic partner, the internal team's orchestrator, and the owner of delivery, retention, and account growth.

This role is ideal for someone who understands both numbers and narrative — confident discussing CAC, ROAS, and MER, while also appreciating creative hooks, storytelling, and consumer intent.

The Type of Person We're Looking For

Strong written and presentation skills, comfortable engaging with senior clients and stakeholders
Deep understanding of performance marketing fundamentals and paid media ecosystems
Ability to translate business goals into clear, actionable performance and content strategies
Strong client leadership presence with ownership mindset
Comfortable working across creative, media, and production teams
Detail-oriented, process-driven, and proactive in problem-solving
Positive, collaborative, and built for fast-paced agency environments

Job Description

Client Strategy & Business Growth

Own end-to-end client relationships for growth-stage, performance-driven brands
Build quarterly and monthly growth plans across paid media, performance marketing, and social retainers
Translate business objectives (sales, CAC, ROAS, reach, engagement) into actionable plans
Identify upsell and cross-sell opportunities across media buying, UGC, influencer marketing, and retainers
Present insights, recommendations, and next steps confidently to senior client stakeholders

Performance Marketing Coordination

(You won't run ads, but you are accountable for how they perform)

Work closely with performance teams across Meta, Google, Amazon, Flipkart, and Q-commerce platforms to:

Set performance targets
Review weekly and monthly reports
Diagnose performance dips and spikes
Align creative and media outputs
Prioritize experiments and tests

Apply working knowledge of attribution, CAC, ROAS, MER, funnels, and creative impact
Convert media performance insights into actionable creative and strategic decisions

Paid Media & Media Buying

Lead planning and execution of awareness and reach campaigns across digital inventories
Collaborate with media planners on strategy, allocations, targeting, and optimization logic
Ensure brand safety, compliance, pacing, and quality of delivery
Coordinate with vendors, publishers, and platform partners to drive results

Social Media Management (Retainer Brands)

Oversee retainer clients focused on organic growth, storytelling, and community building
Lead monthly content calendar discussions with creative and strategy teams
Ensure consistent delivery of:

Static creatives
Short-form videos
Storylines
Influencer integrations

Track engagement, reach, follower growth, and insights to refine content strategies
Maintain brand tone, consistency, and growth trajectory

Internal Project Leadership

Manage and mentor Account Executives and Junior Account Managers
Work closely with:

Director – Media
Cluster Head – Paid Media
Creative Strategists
Creative and Production teams

Create project plans, timelines, approval flows, and ensure zero-delay execution
Maintain strong cross-department alignment

Reporting, Retention & Growth

Ensure timely weekly, monthly, and quarterly reporting
Convert performance data into strategic recommendations
Pre-empt escalations with early warning flags and proactive solutions
Drive renewals, expansions, and long-term client retention through value demonstration

Must-Have Skills & Experience

3–5 years of account management experience in a digital-first agency
Strong understanding of performance marketing and paid media fundamentals
Comfortable reading and interpreting dashboards (Meta, Google Ads, Amazon Ads, Flipkart Ads)
Experience managing social retainers and creative output
Excellent verbal and written communication skills
Strong project management and coordination capabilities
Experience working closely with creative and media teams

You Are Someone Who Is

Detail-obsessed and process-driven
Confident handling senior client conversations
Comfortable asking why is performance down
Hungry to grow account size and revenue
Able to balance creative thinking with performance logic
Collaborative, grounded, and team-first
Built for high-volume, fast-paced agency environments

Other Qualifications

Strong collaborator with a feedback-first mindset
Excellent time management and consistency
A good sense of humor and wit
Passion for cinema, television, and popular culture

Life at Wirality

We pride ourselves on being a human-first company and strive to make this a place where people want to build long-term careers.

Our Platinum Rules

Make the job of the person next to you easier
Be the person everyone wants to work with
Honey > Vinegar

The Platinum Rules For Working Here Are

Lead by example
EQ over IQ
Solution over problem

How To Apply

Send your CV + cover note to [HIDDEN TEXT]
Attach your body of work or case studies
Tell us why you want to work with us

Our Hiring Flow

Resume Shortlisting – We look for experience, creativity, and attention to detail.
Screening Call – A quick vibe check to understand your background and expectations.
Assignment Round – A short design adaptation task to showcase your craft. Initial
Interview – Walk us through your portfolio and design thought process.
Final Interview – A conversation with our Founder about vision, culture, and fit.
Offer & Onboarding – If it's a match, we make it official!

Note: Due to high application volumes, only shortlisted candidates will be contacted.

Skills: client communication,roi & roas optimization,digital marketing,problem solving,detail oriented,conversion tracking,paid media specialist,performance marketing strategy,paid social media campaigns,campaign management,growth marketing,budget management,performance marketing,google analytics,google sheets,internet advertising,google ads,brand marketing,campaign optimization,google tag manager,display advertising,youtube ads,meta ads (facebook & instagram),cross-functional collaborations,paid search campaigns,ad platforms,a/b testing,performance analytics,reporting dashboards,funnel optimization,data-driven decision making,time management,media planning & execution,client servicing,account management

Senior Account Manager - Performance Marketing