Finance Head – Join the Leadership Team at Eat Better Co.

About Us

We are a venture backed consumer-brand company redefining how Indians snack. Backed by marquee VCs, we've grown 4× in the last 2 years and are present in every major e-commerce marketplace. As we scale, we're looking for a finance leader who can build a world-class finance backbone while acting as a strategic thought-partner to the founders & the board. More on the company is given below.

Why This Role

Own the numbers for a business growing triple-digits YoY

Shape company strategy alongside a passionate founding team

Institutionalize finance: Build robust systems, processes, and controls

What You'll Do

0–3 Months: Laying the Foundation

Map current finance processes and lead the audit

Deploy or work deeply with modern tools like e-procurement (e.g., BizeeBuy), OMS/WMS (e.g., Unicommerce, Vinculum, Shiprocket)

Roll out disciplined MIS, BI dashboards & rolling forecasts

Assess working capital; plug AR/AP, logistics & inventory leakages

Set up weekly settlement reconciliation against Unicommerce data

Translate supply chain data into finance KPIs: landed cost, inventory turns, GRN vs. invoice variance, fulfillment SLAs

Build a single source of truth by marrying ad-platform reports (Meta, Google, QC) with Unicommerce/ERP data to align finance and growth metrics like ROAS & contribution margin

Monitor key guardrails: CAC, ROAS, CM

3+ Months: Optimization & Scale

Lead the Annual Operating Plan (AOP) and rolling forecasts

Build strong business-finance partnerships across sales, supply chain, and marketing

Drive gross margin expansion via pricing, mix, and sourcing analytics

Strengthen internal controls and ensure GST/TDS compliance

Own board/investor reporting, lead fundraise data rooms & financial due diligence

Mentor a 5-member finance team across FP&A, controllership, and tax

Prepare the company for IPO-grade governance within 3 years

What Makes You a Great Fit

Must-Haves

Qualified Chartered Accountant (Company Secretary is a plus)

7+ years of progressive finance experience, including 5+ years in consumer products, retail, e-commerce, or growth-stage companies

Proven ownership of FP&A, business finance, and controllership for companies with 100 Cr+ revenue

Ability to operate at both strategy (fundraising, board) and execution (costing, filings) levels

Demonstrated leadership and team development track record

Compensation & Benefits

Market-leading fixed compensation + generous ESOPs tied to value creation

Comprehensive medical insurance for self and family

Our Hiring Process

Founder Interview – Strategy & Culture

Investor Interview – Technical skills & reporting standards

Technical Deep Dive – With CFO advisor

Final Conversation – With Board + Offer

Ready to build the finance engine of India's next iconic consumer brand

About Eat Better Co -

When we started Eat Better Co. in 2020, our goal was simple: to bring the warmth and authenticity of homemade Indian snacks to everyone—without ever compromising on health. Today, I'm proud to say we've become a thriving, internet-first D2C brand, delivering over 2 lakh orders every month through our own site, Amazon, Blinkit, Zepto, and Swiggy Instamart. We're now the leading healthy snacking brand across both Q-commerce and e-commerce in India.

Our journey took a national spotlight on Shark Tank India Season 4, where we secured a 50 lakh investment from Namita Thapar, valuing Eat Better Co. at 100 crore. It was an incredible validation of the vision and values that drive us. In April 2025, we raised 17 crore in a pre-Series A round led by Prath Ventures and Spring Marketing Capital, building on the 9 crore we'd previously raised from Java Capital, Mumbai Angels, and others. These milestones are helping us expand into new snack categories and further strengthen our presence across quick-commerce platforms.

Each day we ship out approximately 10,000 orders as more and more families choose our better-for-you products. Their trust inspires us to keep innovating, improving, and raising the bar for what healthy snacking can be.

Joining Eat Better Co. means stepping into a high-momentum brand where heritage, health, and hustle come together. We're building something real, impactful, and lasting—and if you're ready to take ownership, make a difference, and grow with us, we'd love to welcome you to our journey.

Try out our products on your favorite Quick Commerce app or order on www.eatbetterco.com.

Financial Controller/ Risk Analyst/ R to R/ CA

Financial Controller