Position: SEO Manager

Experience Required: 2+ Specialist / 5+ Years Manager

Location: Jaipur (On-Site)

Department: Digital Marketing

About the Role

We are seeking an experienced SEO Specialist / Manager with a strong strategic mindset, proven technical expertise, and a track record of delivering measurable growth in organic traffic and conversions.

The ideal candidate will lead all aspects of Search Engine Optimization, manage SEO projects end-to-end, collaborate cross-functionally, and drive sustainable organic performance.

Key Responsibilities

Strategy & Planning

Develop and execute a comprehensive SEO strategy aligned with business goals.
Conduct detailed SEO audits to identify opportunities and technical issues.
Perform competitive analysis, keyword research, and SERP landscape evaluation to guide content & technical roadmaps.
Plan quarterly and annual SEO growth targets.

On-page SEO

Optimize website content, meta tags, headings, internal linking, and site architecture.
Work closely with content teams to create SEO-friendly content, landing pages, and keyword-rich assets.
Define and implement content clustering, topic authority building, and search intent mapping.

Technical SEO

Monitor and improve site speed, crawlability, indexation, and overall site health.
Collaborate with developers to implement SEO best practices such as structured data, XML sitemaps, mobile optimization, schema markup, canonicalization, and page experience improvements.
Manage and optimize website performance related to Core Web Vitals & page load metrics.

Off-Page SEO & Authority Building

Develop and manage high-quality link-building and digital PR strategies.
Identify partnerships, outreach opportunities, and industry publications for backlinks.
Monitor link profile health and disavow toxic links when necessary.

Analytics & Reporting

Track and analyze SEO performance using tools like Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, etc.
Prepare weekly, monthly, and quarterly reports highlighting KPIs, insights, and action plans.
Monitor ranking fluctuations and implement corrective measures proactively.

Cross-Functional Collaboration

Work closely with Product, Tech, Design, and Content teams to ensure SEO requirements are integrated into all development cycles.
Collaborate with paid marketing teams to maximize synergy between SEO and SEM.
Guide writers, designers, and developers on SEO standards and best practices.

Required Skills & Qualifications

Experience

Minimum 5+ years of hands-on SEO experience with proven success in competitive niches.
Demonstrated experience improving organic visibility and driving measurable business outcomes.
Technical Skills
Expert knowledge of Google Search algorithms, ranking factors, and SEO best practices.
Expertise with SEO tools: Google Analytics / GA4, Google Search Console, Ahrefs, SEMrush, Moz, Screaming Frog, SurferSEO, etc.

Search Engine Optimization Specialist and Manager