Job Description

Job Purpose

To create and communicate a favorable Public image about Unit and business to all its stakeholders

Job Context & Major Challenges

Birla Cellulosic is a situated on the banks of river Kim in the agricultural belt of Hansot- Taluk in Bharuch district of Gujarat. The project was conceptualized in the year 1994 and was fully commissioned in 1998. Brown field project was fully commissioned in 2009. The unit has an installed capacity of 350 TPD of Viscose Staple Fibre and is the most modern Viscose Staple Fibre producing unit of Grasim s pulp & Fibre business. It also has 65 TPD Carbon-DI-Sulphide (CS2), 350 TPD of Sulphuric Acid, 2 x 15 MW, 1 x 10 MW Thermal Power Plant and other auxiliary plants like Water Treatment, Demineralization, & Effluent Treatment Plant etc. Birla Cellulosic has entered into business at a time when globalization is on its peak and quality requirements of the customers are changing very fast. The majority of the management staff is young without specific experience of Viscose Staple Fibre industry and the technicians are first generation industrial workers with agricultural background. The technicians have good financial support. The company has adapted unique HR practices not common to the industrial environment in the area.

Key Result Areas

	KRA (Accountabilities) (Max 1325 Characters)	Supporting Actions (Max 1325 Characters)
KRA1	. Stakeholders relations	Anticipate and Engage Key stakeholder to pre empt the potential treats to Unit Operations and Corporate Image
KRA2	. Stakeholders . Engagement	Assist Unit Head to review and edit press releases, also leverage social medias to provide immediate update and scan the content to respond appropriately
KRA3	Influencing Policy	Be a conduit of communication between Senior Management and stakeholders on sensitive issues
KRA4	Regulator management	Devising strategies that connect company s actions and messages with diverse, ever expanding and increasingly vocal set of stakeholders.
KRA5	. Litigations	Litigations: Ensure the organization directions and actions are clear, consistent and accurately represent the organization ethos. Continuously monitor media relations internal communications, government affairs, and community relations to have greater control & consistency over brand, reputation and voice. Coordinate with all the key parties and close the litigation with the help of legal team. Proactively identify and coordinate with opinion leaders and formal leaders and community at large in diffusing the social and environment issues arising out of Unit operations/Manage and / or lead meetings and large group activities with strategic stakeholders and encourage collaborative partnership by steering proactive communication and exchanging information. Develop and implement guidance on stakeholder liaison activities identify innovative communications solutions and coordinate information gathering and dissemination across various project teams. Develop positive links with relevant stakeholders groups, strategic agencies and other groups as appropriate to ensure the transmission of information is coordinated, appropriate stakeholders are fully briefed and activities are supported by those partners wherever possible.
KRA6	. Litigations	Draft policies and procedures and action plans for stakeholder engagement activities ensure these are implemented evaluate and develop practices to improve outcomes on building strong partnerships Manage all consultation activities related to Environment, safety and community issues and ensure this is managed with political awareness and kept within planned timescales Develop and implement creative, effective and fully coordinated communication strategies for both internaland external stakeholders using appropriate channels of communication and content specifically tailored to the needs of different groups Organise events that publicise positive activities involving projects and maintain an ongoing communications plan and record, which highlights all communications activity undertaken or planned.

DH Public Relations & Liaison