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Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo's world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

About The Role

As the Brand Campaigns Manager, you will lead Lenovo India's B2B brand strategy and campaign execution for the commercial business.

You will be responsible for building brand awareness, differentiation, and credibility across key segments, while delivering integrated campaigns and experiences that drive both brand impact and business outcomes.

This role works closely with segment marketing, channel marketing, regional teams, product teams, and global brand teams, ensuring consistent and high-quality brand execution across all touchpoints.

Key Responsibilities

Own and drive Lenovo's commercial brand strategy in India, aligned with global positioning and narrative
Lead end-to-end campaign strategy and execution across digital, physical, and partner channels
Drive integrated brand campaigns, including:

Enterprise-focused campaigns
BU-specific campaigns across IDG, ISG and SSG
Product and solution launches

Ensure consistent brand messaging, storytelling, and visual identity across all campaigns and touchpoints
Partner with segments (KA/MM), channel, and regional marketing teams to ensure strong in-market execution
Drive innovation in campaign formats, content, and distribution strategies to enhance differentiation
Leverage digital platforms, marketing automation, and AI tools to maximize reach, engagement, and personalization
Own performance tracking across:

Brand lift (ACP metrics)
Engagement and reach

Conduct deep-dive campaign analysis and synthesize insights from market research, competitive intelligence, and performance data
Manage agency ecosystem across briefing, creative development, execution, and outcomes tracking
Guide and govern brand activations to ensure high-quality, consistent execution
Own brand stewardship and ensure relevance, consistency, and impact of Lenovo's flagship customer event – TechWorld
Recommend and manage campaign budgets to achieve optimal reach, frequency, and outcomes
Ensure strong governance across budget tracking, reporting, and compliance (POE)

What We Are Looking For

8+ years of experience in B2B brand strategy, marketing, or communications
Strong understanding of technology landscape (PC, infrastructure, services preferred)
Proven track record in building brand awareness, consideration, and preference (ACP)
Experience in leading integrated, multi-channel campaigns at scale
Strong knowledge of digital marketing platforms, tools, and analytics
Ability to translate strategy into high-impact execution
Strong analytical mindset with focus on data-driven decisions and performance optimization
Excellent stakeholder management and cross-functional collaboration skills
Experience working with agencies and global teams in a matrix organization

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.

Brand & Campaigns Manager