Role Overview

This role will be responsible for shaping how Saras AI Institute is perceived across digital platforms, ensuring a consistent, distinctive, and globally relevant brand narrative. The ideal candidate will bring deep expertise in brand strategy, digital storytelling, and thought leadership, with the ability to translate institutional strengths into compelling global visibility.

Key Responsibilities

Develop and drive a clear global brand narrative for Saras AI Institute.
Build a consistent and premium digital identity across all major platforms.
Lead brand strategy, storytelling, and digital presence across channels.
Oversee content direction, thought leadership, and brand communication.
Strengthen Saras's organic digital presence on platforms such as LinkedIn, Instagram, YouTube, X, and others.
Shape founder branding and leadership visibility to amplify institutional credibility.
Ensure consistent brand messaging across website, social media, press, and public communication.
Lead initiatives that increase brand visibility, recognition, and trust globally.
Develop brand campaigns focused on recall, credibility, and long-term positioning, rather than short-term clicks.
Guide visual storytelling, creative direction, and brand aesthetics.
Build and manage a content ecosystem including writers, designers, video editors, and external collaborators.
Work closely with leadership to translate ideas, partnerships, research, faculty credibility, and student success into strong brand narratives.

What You Will Own

Overall brand strategy and positioning.
Saras global digital presence.
Founder and leadership visibility.
Social media narrative and content quality.
Website messaging and brand voice.
PR, thought leadership, and media presence.
Brand campaigns and storytelling initiatives.
Visual identity and creative direction.
Digital reputation and brand perception.

Ideal Candidate Profile

This role is best suited for someone who:

Has a strong understanding of brand building beyond lead generation.
Has experience shaping digital presence for institutions, startups, or global brands.
Thinks in terms of narrative, positioning, perception, and long-term brand equity.
Demonstrates strong creative judgment and high standards for quality.
Understands how brands build visibility, credibility, and cultural relevance.
Can operate at both strategic and execution levels.
Is passionate about how modern brands show up online.

Mandatory Experience Requirement

Profiles exceeding 12 years of experience will not be considered for this role

This Role May Not Be the Right Fit If

Your primary experience is in performance marketing or paid advertising.
Your work has mainly focused on lead funnels, CPL, CAC optimisation, or demand generation.
You are seeking a traditional corporate branding role with limited ownership.
You prefer highly structured environments with long approval cycles.
Your experience is primarily campaign management rather than brand building.

What Success Looks Like

Success in this role will mean:

Saras develops a clear, recognizable, and respected global brand identity.
Our digital presence becomes stronger, sharper, and globally relevant.
Students, universities, industry leaders, media, and partners increasingly engage with and recognize the brand.
Saras begins to emerge as a distinctive and influential AI education brand worldwide.
Our digital presence reflects the scale of our ambition.

Head of Global Brand & Digital Presence