Job Description

Media Planning & Strategy (Full Funnel / Organic & Paid)

o Understand client goals, market, competitors to strategically plan and create media plans to achieve defined goals.

o Assessing the impact of strategies implemented in the curated plan and recommend edits to achieve set goals.

o Amalgamation of Real-time Strategies/ Changes in the ongoing media plan as per client's immediate needs.

o Lead strategic initiatives for the clients and derive key insights as per actions overtaken periodically (Weekly, Monthly, Quarterly)

Media Innovation & Team Growth

o Be the centre point of innovation and adapt new marketing technologies & media channels within the company.

o Understand and stay current on industry trends, competitive landscape, and internal product development efforts.

o Explore and implement new channels to our media mix.

o Demonstrate results basis the innovation, driven within the company.

o While leading the innovation within the organization, facilitate / conduct periodic trainings to help upskill respective teams.

Client Retention/ Strategic Relations:

o While driving results via planning & innovation, ensure the clients are satisfied & continue to collaborate with us efficiently as they scale.

o Periodically set up strategic meetings with clients to drive better engagement & long term retention.

Team Collaboration & CXO Engagement

o Closely engage with CXOs to drive long term organization vision & goals.

o Collaborate with cross functional team to drive results throughout the client funnel.

o Lead innovative projects within the ecosystem to improve overall delivery & results across the organization.

What we need:

Graduate/ Postgraduate in any Specialization

4+ years of experience in the media planning and strategy.

Ability to drive strategic discussion with clients.

Proven experience of managing a large team and fast growing business.

Professional Attributes:

Hands-on, action-oriented approach to problem solving

A team player with strong leadership and project management capabilities

Strong verbal and written communication

Strong analytical and problem-solving skills

Personal Attributes:

Persistent with a high sense of ownership

Strong interpersonal and influencing skills, with a closure mindset

Demonstrate ability to work in a fast paced, hyper-normal growth environment

Join us and write the future of Digital Marketing.

Media Buyer Lead