About Persistent

We are an AI-led, platform-driven Digital Engineering and Enterprise Modernization partner, combining deep technical expertise and industry experience to help our clients anticipate what's next. Our offerings and proven solutions create a unique competitive advantage for our clients by giving them the power to see beyond and rise above. We work with many industry-leading organizations across the world, including 20 Fortune 50 companies and 4 of the 5 top banks in both the US and India, and numerous innovators across the healthcare ecosystem.

Our disruptor's mindset, commitment to client success, and agility to thrive in the dynamic environment have enabled us to sustain our growth momentum. Persistent has been recognized across top industry platforms for innovation, leadership, and inclusion. We reported $1,654.4M FY26 revenue with 17.4% Y-o-Y growth. We have delivered 24 sequential quarters of growth with $436.0M in Q4 FY26 revenue, up 3.2% Q-o-Q and 16.2% Y-o-Y growth. Our 27,500+ global team members, located in 18 countries, have been instrumental in helping the market leaders transform their industries. We have been recognized as the Fastest Growing IT Services Brand Globally in the 2026 Brand Finance IT Services 25 Report. We named a Leader in the Everest Group Private Equity (PE) Services PEAK Matrix® Assessment 2026 and Software Product Engineering PEAK Matrix® Assessment 2026.

About Position

We are looking for an Advanced Salesforce Marketing Cloud Development Lead to architect, build, and optimize complex multi-channel automation, personalization, and integration solutions. This is a hand son technical leadership role involving solution engineering, dev standards, code reviews, platform integration, performance tuning, and governance.

Role: SF Marketing Cloud Dev Lead
Location: All Persistent Locations
Experience: 8 to 18 years
Job Type: Full Time Employment

What You'll Do

You will lead a team of SFMC developers/engineers and collaborate with architects, product managers, data teams, and marketing stakeholders to deliver high-performing journeys, automations, personalization experiences, and data-driven campaigns across email, SMS, push notifications, and real-time triggers.
Technical Architecture Solution Design: Lead end-to-end technical design for SFMC implementations across: Journey Builder, Automation Studio, Email Studio, Mobile Connect Mobile Push Cloud Pages Marketing Cloud Personalization (Interaction Studio) Datorama / Marketing Cloud Intelligence Drive Contact model, send classification, subscriber architecture, and attribute group modeling.
Design event-driven and real-time personalization solutions using: Entry EventsJourney APIEvent Notification ServicesData Cloud triggers
Development Engineering Leadership: Lead hands on SFMC development: Advanced AMPscript, SSJS, Server-Side API integrations.
Complex SQL for segmentation, transformations, and automations CloudPage appscustom preference centersCustom-triggered emails via REST/SOAP APIsBuild reusable libraries, utilities, and coding frameworks for SFMC.
Conduct detailed code reviews, enforce quality standards, ensure Git-based version control.
Integration Data Engineering Architect integrations between SFMC and: Sales/Service CloudData Cloud (CDP)Enterprise Data Warehouse / Snowflake / BigQuery / DatabricksMuleSoft / middlewareLoyalty / commerce / mobile apps Define ETL/ELT pipelines, contact ingestion patterns, send log data models, and feed automation.Optimize data flows for scalability and cost efficiency.

Expertise You'll Bring

Lead end-to-end technical design for SFMC implementations
Lead hands on SFMC development
Conduct detailed code reviews
Development Engineering Leadership

Benefits

Competitive salary and benefits package
Culture focused on talent development with quarterly growth opportunities and company-sponsored higher education and certifications
Opportunity to work with cutting-edge technologies
Employee engagement initiatives such as project parties, flexible work hours, and Long Service awards
Annual health check-ups
Insurance coverage: group term life, personal accident, and Mediclaim hospitalization for self, spouse, two children, and parents

Values-Driven, People-Centric & Inclusive Work Environment

Persistent is dedicated to fostering diversity and inclusion in the workplace. We invite applications from all qualified individuals, including those with disabilities, and regardless of gender or gender preference. We welcome diverse candidates from all backgrounds.

We support hybrid work and flexible hours to fit diverse lifestyles.
Our office is accessibility-friendly, with ergonomic setups and assistive technologies to support employees with physical disabilities.
If you are a person with disabilities and have specific requirements, please inform us during the application process or at any time during your employment

Let's unleash your full potential at Persistent - persistent.com/careers

Persistent is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind.

Salesforce Marketing Cloud - MC Advanced Cross Channel,Salesforce Platform

SF Marketing Cloud Dev Lead