Unconventional JD

[2-minute read]

Please read the entire job description to get context on what this role involves.

If you want to maximize your chances of hearing back, follow the instructions at the end.

What are we building

We are building an AI native agency to help D2C brands produce AI video ads for Meta at scale.

D2C marketing teams today need dozens of new ads every week, but producing that volume manually is slow, expensive, and hard to sustain. We solve this by combining AI, internal automations, and human judgment to generate ads at scale.

Our focus is not on generic AI content. We build hyper-realistic, performance-driven video creatives that are designed to convert (We are one of the best in India right now)

Long term, we're building an AI-native marketing agency (Think Ogilvy or Dentsu, but rethought for an AI-first world)

Where do you fit in

AI has made generation easier. That makes editing the bottleneck.

This role is critical.

You'll be our first full-time video editor. And editing will become one of our core in-house capabilities.

This is not just another editing role inside a large creative team. You'll help define how editing works in an AI-native workflow.

What's different about this role

Small team (5 people) → high ownership
Work directly with founders, media buyers, and engineers
Influence how our creative + automation systems evolve
Learn how performance marketing on Meta actually works (most editors never get this exposure)
We are growing fast -> there's going to be a lot of room to grow fast with the company
Get to work on some of the biggest D2C brands in India

What will you do

Take raw AI-generated footage → turn it into high-converting ads.

That's the job.

What skills do you need

Strong short-form video editing (Reels / Ads)
Good instinct for pacing, cuts, and shot selection
Ability to make content feel native + scroll-stopping

Nice to have:

Experience editing Meta ads

Who will you work with

1. Ankit (Co-founder) - Part of growth/marketing teams at CRED, PocketFM, Leap Finance

2. Meher (Co-founder) - 10+ years building AI products at DigitalOcean, InMobi, Observe.ai

Why should you consider this

AI + creative + performance = a new skill stack. Very few people actually understand this today.

If you spend a year mastering this, you'll be in a small set of people in India who can:

Work with AI-generated content
Think in terms of performance (not just aesthetics)
Ship high-volume, high-quality creatives

We'll get you there faster by throwing you into real problems from day one.

How to apply:

Send us an email at [HIDDEN TEXT] with the subject line as Video Editor.

Include links to a few short-form videos you've edited in the mail.

We read every email & try to respond to 90% people who take the effort to reach out.

Video Editor - Short Form Content