Role & Responsibilities

The User Researcher is responsible for generating deep, psychology-backed insights into user behavior, motivations, and decision-making within fintech and digital financial products. The role focuses on applying behavioral science, cognitive psychology, and quantitative/qualitative research methods to uncover latent user needs and translate them into actionable inputs for design, product, and business strategy. The role ensures user-centric, evidence-based decision-making across the organization.

A - Minimum Required Accountabilities For This Role-

Conduct in-depth moderated and unmoderated user interviews using psychological frameworks (e.g., Prospect Theory, Cognitive Dissonance, System 1 & 2) to uncover latent motivations, emotional drivers, and behavioral barriers.
Design, deploy, and analyze quantitative research studies (surveys, questionnaires, experiments) grounded in validated psychological models such as Theory of Planned Behavior (TPB), Big Five Personality Traits, and Self-Determination Theory.
Synthesize qualitative and quantitative data into actionable insights by identifying underlying cognitive and behavioral patterns (e.g., loss aversion, anchoring bias, trust erosion).
Translate research findings into structured outputs such as personas, mental models, journey maps, and behavioral frameworks that predict user behavior.
Test UI/UX prototypes through usability and concept validation studies using tools like Figma, Maze, and UserTesting, leveraging models such as Fogg's Behavior Model.
Own end-to-end research execution including study design, participant recruitment, psychometric segmentation, data analysis, and insight storytelling.

B - Additional Accountabilities Pertaining To The Role-

Partner closely with design, product, and business teams to convert behavioral insights into bias-aware recommendations, nudges, and experience improvements.
Monitor fintech and behavioral science trends (e.g., hyperbolic discounting, decision fatigue) through diary studies, ethnographic research, and secondary analysis.
Support business KPIs such as conversion, engagement, retention, and trust through evidence-backed research inputs.
Contribute to the development of internal research standards, methodologies, and best practices.

Ideal Candidate

Strong Behavioral Research / Behavioral Insights / Consumer Behavior Research Profiles
Mandatory (Experience 1): Must have 2+ years of experience in Behavioral Research, Consumer Behavior Analysis, Behavioral Science, or Market Research, focusing on understanding user motivations, decision patterns, and digital behavior
Mandatory (Experience 2): Must have hands-on experience conducting primary and secondary research, including qualitative and quantitative research methods such as interviews, ethnographic studies, surveys, behavioral experiments, and observational research
Mandatory (Experience 3) : Experience analyzing user behavior patterns, engagement trends, and digital interaction journeys to generate insights that influence product design, feature development, or platform experience improvements
Mandatory (Experience 4): Must have exposure to data analysis or data mining of user behavior datasets, combining research insights with behavioral data to identify patterns, anomalies, or opportunities for product innovation
Mandatory (Skills 1): Strong understanding of Behavioral Science principles such as Cognitive Bias, Cognitive Dissonance, System 1 & System 2 Thinking, Decision Science, or Consumer Psychology
Mandatory (Skills 2): Experience in testing concepts, prototypes, or product ideas through usability testing, concept validation, or behavioral experimentation to evaluate user response and product effectiveness
Mandatory (Skills 3): Ability to synthesize research findings into actionable insights, hypotheses, and recommendations for Product, Design, or Business teams
Mandatory (Skills 4): Basic understanding of UI/UX and digital product journeys, including how users interact with mobile apps or web platforms, though this is not a design role
Mandatory (Education): Background in Behavioral Science, Psychology, Sociology, Anthropology, Ethnography, Cognitive Science, or related fields (BA/MA/MSc/BSc)
Candidates from institutes with strong behavioral research exposure are preferred
Mandatory (Company): Candidates from B2C consumer product organizations where user behavior is closely tracked and analyzed, such as consumer tech, fintech, e-commerce, or digital platforms
Mandatory (Note):This is not a pure UX Researcher or Data Analyst role. The client is looking for Design Thinking–oriented Behavioral Researchers who combine behavioral science, research methodologies, and behavioral data analysis to generate insights
Preferred (Skills): Exposure to behavioral experimentation, usability testing, journey analysis, or consumer psychology frameworks used to improve digital product experience
Preferred (Education): Background in Behavioral Science, Psychology, Sociology, Anthropology, Ethnography, Cognitive Science, or related fields (BA/MA/MSc/BSc)

Skills: user behavior,anthropology,ux,psychology,research,behavioral science

UX Researcher (Behavioural, Anthropology, Ethanography)