Marketing Operations Specialist ( B2B/SAAS )

Mandatory Experience in HubSpot - Marketing Hub

Job Location - Mumbai ( CSMT )

Notice Period - Immediate to 30 Days Maximum

Work Mode - Work from Office

Experience - 2 to 7 Years

Budget - 10 LPA (Open for Salary Negotiation for the right candidate)

2+ years of experience in marketing operations for a SAAS/ B2B brand.

Role Overview

We are seeking a dynamic and detail-oriented Marketing Operations Specialist to drive our marketing automation, campaign execution, and lead management initiatives. The ideal candidate will have deep expertise in HubSpot Marketing Hub, a strong background in SaaS B2B marketing, and a passion for leveraging new tools and channels, including WhatsApp, for lead generation and nurturing. You will play a pivotal role in building and optimizing our campaign flows, data segmentation, and workflows to convert leads into Marketing Qualified Leads (MQLs) and support sales enablement.

Key Responsibilities

HubSpot Campaign Management:
Build, configure, and execute email, WhatsApp, and omnichannel campaigns using HubSpot Marketing Hub.
Workflow & Sequence Automation:
Design, implement, and optimize workflows and sequences for lead nurturing, scoring, and sales handoff.
Data Segmentation & Funnel Management:
Segment and maintain contact databases, create dynamic lists, and manage funnel stages (TAL, MQL, SQL, etc.).
Lead Scoring & Management:
Develop, refine, and manage lead scoring models (manual and predictive) to identify and qualify MQLs.
Align with sales to ensure effective lead handoff and manage sales sequences for follow-up.
WhatsApp Marketing:
Design, execute, and optimize WhatsApp marketing campaigns as part of omnichannel lead-nurturing and engagement strategies.
Digital & LinkedIn Marketing:
Support digital campaigns, especially LinkedIn remarketing and nurturing, leveraging HubSpot integrations.
Data Analysis & Reporting:
Analyze campaign and workflow performance, generate actionable insights, and report on MQL/SQL pipeline metrics.
Database Maintenance & Development:
Ensure data hygiene, manage imports/exports, deduplicate records, and maintain compliance with privacy regulations.
Sales & Marketing Alignment:
Collaborate closely with sales to align campaign objectives, lead qualification criteria, and feedback loops.
Adaptability to New Tools:
Stay up to date and quickly adapt to new marketing tools, platforms, and technologies to enhance campaign effectiveness.
Continuous Improvement:
Stay updated on HubSpot features, SaaS marketing trends, and best practices to drive operational excellence.

Requirements

Bachelor's degree in marketing, Business, or related field.
2–3+ years of experience in marketing operations for a SaaS/ B2B brand.
Expertise in HubSpot Marketing Hub (campaigns, workflows, lead scoring, sequences, reporting).
Demonstrated ability to learn and implement new marketing automation tools and digital platforms rapidly.
Hands-on experience with WhatsApp marketing for lead generation and nurturing.
Strong understanding of marketing automation, data segmentation, and funnel management.
Proven experience in building and optimizing lead scoring models and nurturing workflows.
Hands-on experience with digital marketing, especially email and LinkedIn campaigns.
Analytical mindset with proficiency in campaign performance analysis and reporting.
Excellent communication, collaboration, and project management skills.
Familiarity with sales enablement and CRM best practices is a plus.

Preferred Skills

HubSpot certifications (Marketing Software, Inbound, etc.).
Experience with integration of HubSpot with other Martech tools.
Knowledge of GDPR and data privacy practices.

About Us Algorithms Software is a leading technology company providing purpose-built software to the construction industry for over 30 years, with a global footprint spanning 5 countries. We have closed a Series A Funding round from Norwest Venture Partners in 2022 and are propelled for further growth and expansion. Our flagship construction management software, Xpedeon, unifies commercial, finance, and supply chain workflows to optimise profitability across all construction project types. By eliminating blind spots, Xpedeon unlocks dynamic collaboration and operational efficiency from project start to closeout.

Website: www.xpedeon.com