Skill required: Delivery - Digital Analytics

Designation: I&F Decision Sci Practitioner Assoc Mgr

Qualifications:Any Graduation

Years of Experience:10 to 14 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com We're the global managed services arm of Accenture Interactive. We sit in the Operations business to take advantage of industrialized run capabilities leveraging investments from Accenture Operations. Our quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our clients businesses while accelerating time-to-market and operating efficiently at scale. We are digital professionals committed to providing innovative, end-to-end customer experience solutions focusing on operating marketing models that help businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support marketing transformation. You will be working as part of the Marketing Operations team, helping clients drive better business outcomes through digital analytics, performance measurement, and data-driven insights. You will lead the end-to-end delivery of marketing analytics across tagging, tracking, GA4, and campaign performance to ensure high-quality, accurate, and actionable insights. You will oversee implementation governance, troubleshoot tagging and data discrepancies, and partner with stakeholders to create reports and dashboards that improve visibility into user behavior, media effectiveness, and digital experience performance. You will be responsible for breaking down the end-to-end analytics process to identify automation/improvement opportunities and creating automation/transformation roadmaps that enhance speed, accuracy, and scalability of analytics delivery.

What are we looking for

Experience in digital analytics, martech, or performance insights roles, including 1 to 2+ years leading teams and managing multi-stakeholder delivery environments
Strong expertise across GA4, Adobe Analytics, Adobe Audience Manager, Adobe Target, and familiarity with Salesforce, Sprinklr, Power BI, and other enterprise analytics tools
Solid hands-on knowledge of tagging, tracking, data layers, GTM, floodlights, pixels, and troubleshooting implementation issues
Strong analytics foundation with ability to interpret data trends, build clear narratives, and develop actionable insights for marketing and business teams
Experience with campaign measurement, media performance analysis, and KPI frameworks across paid channels
Familiarity with data engineering concepts such as data flows, parameters/variables/dimensions, and issues impacting data quality
Stakeholder management & presentation excellence with ability to influence senior decision-makers, manage expectations, and navigate conflict across organizational layers and functions
Leadership capabilities with a strong drive for results and clarity, ability to work through ambiguity, and manage pressure in fast-paced, high-stakes environments
Strong project management skills: ability to manage multiple concurrent workstreams, plan ahead, collaborate across teams, and ensure quality control
Excellent written and verbal communication skills with demonstrated experience presenting insights to senior stakeholders
Attention to detail and ability to work in high-pressure environments with tight timelines
Experience with BI tools (Looker Studio, Power BI, Tableau) for dashboard creation and automation
Exposure to Adobe Analytics, GMP (CM360, DV360), Meta/Google Ads reporting, or other analytics ecosystems
Experience with QA tools (Tag Assistant, Observe Point, Charles/Fiddler), version control, documentation, and data governance
Familiarity with process improvement frameworks and best-practice development for measurement operations
Experience working with globally distributed teams and multi-market stakeholders Roles and Responsibilities:
Manage end to end Campaign performance reporting tying KPI's to commercial outcomes
Manage task intake for analytics and reporting requests, understand business needs, and translate them into structured briefs with clear scopes and timelines
Lead end-to-end analytics delivery across tagging validation, data accuracy checks, dashboard creation, and campaign performance reporting
Ensure high-quality tagging implementation: troubleshoot tracking issues, validate variables/dimensions, debug discrepancies, and coordinate fixes with client/tech teams
Act as the SPOC for analytics and insights requests, prioritizing workstreams and ensuring timely, high-quality delivery
Oversee GA4 implementation governance, ensure standardized event structures, maintain documentation, and guide teams on measurement best practices
Build and review dashboards & reports (GA4, GMP, Adobe, social, media platforms) that provide business-ready insights and clear recommendations
Maintain data hygiene, enforce measurement frameworks, and drive adoption of tagging & reporting governance standards
Present insights and performance read-outs to senior stakeholders, connecting data to strategic and actionable recommendations
Build strong cross-functional relationships across creative, media, product, and tech teams to align measurement priorities
Mentor and guide junior analysts; review deliverables, coach on problem solving, and support skill development
Identify opportunities for process automation and analytics productization across tagging QA, reporting, and insights workflows
Support strategic planning by identifying trends in digital behavior, media effectiveness, and customer journeys