Job Purpose

Job Purpose Description

Key Result Areas Supporting Actions

Trend Forecast

Conduct primary & secondary Research on Fashion & Lifestyle trends
benchmark competition brands and travel to fairs/markets & mills
work closely with the buying team/marketing team and participate in sell-thru presentations to identify key takeaways which needs to be integrated into design lines.
Call out all colors/fabrics/silhouette/product innovation/ornamentation and consolidate creation of trend forecast for the upcoming season for the category

Season Concept

Create the seasonal concept to ensure commercial viability/fashion sensibility and reinstatement of the consumer value proposition and brand promise

Line Creation

Liaison with the Product & Product Development teams to understand costing/commercial viability of the merchandize.
Guide the team on preparing winning ideas to convert concepts into innovative & commercially viable products & present the Season line/collection.

Tech Packs

Monitor creation of quality tech packs and facilitate timely uploads on the PLM
intervene strategically wherever required to ensure handover to sourcing & product teams in line with the business process calendar

Quality Sampling

Lead Quality sampling
guide team on working with product and sourcing & mills to ensure sampling and in compliance with the timelines/ deliverables.

New Category

Work closely with the Function Head and guide the team in understanding existing gaps, exploring newer value propositions, channels/product/design/concepts - consistent with brand identity/fashion experience/consumer requirements

Team Development

Self Development

Ensure travel & visits to mills, fairs
work in the market to understand emerging trends & consumer insights.
Take initiatives to build technical faculty and work with Function Head & other Category Heads to create innovative product lines

Design Lead - Performance (Apparel), Reebok