Company Description

Founded in 2017, Valar has quickly grown into a leading producer and exporter of coir pith, a sustainable soilless cultivation medium in India. With a focus on innovation and quality, Valar has consistently doubled its production year over year while improving the value of its products to cater to quality-conscious markets. Supported by confident investors and a dedicated team, Valar is on a mission to become India's top exporter of coir pith, with operations based in Coimbatore.

Role Description

Paid Media & Growth

Plan and execute paid campaigns on Meta (Facebook & Instagram), Google (Search, Display, YouTube)
Scale winning campaigns while maintaining target ROAS & CAC
Build and optimise full-funnel strategies (TOFU, MOFU, BOFU)

Campaign Optimisation

Daily monitoring of spend, CTR, CPA, ROAS, and conversion rates
A/B test creatives, hooks, audiences, landing pages, and offers
Identify performance drop-offs and fix them quickly

Creative & Funnel Collaboration

Work closely with content & design teams to brief ad creatives
Translate insights from data into better hooks, angles, and offers
Coordinate with the website team to improve landing page conversion rates

Analytics & Reporting

Set up and maintain Meta Pixel, Google Analytics, GTM, and conversion events
Create weekly and monthly performance reports with clear insights
Track attribution, cohorts, and repeat purchase behaviour

What We're Looking ForMust-Have Skills

2–5 years of experience in performance marketing for D2C / e-commerce
Strong hands-on experience with Meta Ads & Google Ads
Clear understanding of ROAS, CAC, LTV, funnels, and attribution
Comfortable working with numbers, dashboards, and experiments

Good to Have

Experience scaling spends beyond ₹5L–₹10L/month
Knowledge of Shopify, WebEngage, Klaviyo, or WhatsApp marketing
Prior experience in consumer brands, FMCG, or agri / lifestyle products

What Will Make You Stand Out

You think in experiments, not assumptions
You can explain why something worked or didn't
You care about profitability, not vanity metrics
You're proactive and don't need constant instructions

What You'll Get

High ownership & decision-making power
Opportunity to scale a purpose-driven Indian brand
Fast learning, real impact, and room to grow with the company
Competitive salary + performance incentives

Performance Marketing Manager

Performance Marketing Manager