Job DescriptionContent Creator & Director - Video Ads

Employment Type: Full-Time

Work Mode: In-Office

Location: Gurugram

Mission

Own the creative direction and hands-on execution of high-performing video ads for Meta (Facebook & Instagram) that drive measurable conversions and scale.

About the Role

This is a critical, high-impact role that will define the success and direction of the company's paid ads.

It is not a brand or YouTube production role and not a review-only leadership role.

The Content Creator & Director will work as a strong individual contributor, actively writing scripts, sourcing creators, directing shoots, and guiding editors to produce performance-driven ads. Full-time video editor(s) will report to you, while actors and camera person will work on a freelance basis.

Scope

In scope: Meta paid video ads (UGC-style, direct-response, performance creatives)

Out of scope: YouTube long-form content, brand films, organic content

Key Responsibilities

Creative Direction: Own and define the creative strategy for Meta paid ads
Research & Insights: Analyze winning ad trends, hooks, formats, and consumer psychology
Scriptwriting (Core): Personally write conversion-focused ad scripts with strong hooks and retention
Casting & Sourcing: Source, shortlist, and manage creators/actors for ads
Production & Direction: Direct shoots and ensure footage aligns with performance goals
Editing Leadership: Manage video editors, create clear briefs, and drive fast iterations
Performance Optimization: Track Hook Rate, CTR, Hold Rate, ROAS and iterate creatives based on data

What Will Help You Win

Strong performance marketing mindset
Proven ability to create ads that convert, not just look good
Comfort owning both strategy and execution
Bias for speed, experimentation, and learning

Requirements

Portfolio of high-performing Meta video ads
Strong scriptwriting and creative execution skills
Deep understanding of Meta ad formats and UGC-style content

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