Job description Digital Marketing Manager

Location: Cochin, Kerala

Job Type: Full-time

Experience: Minimum 5 years

Job Summary We are seeking an experienced and results-oriented Digital Marketing Manager to join our team in Cochin. The ideal candidate will have a strong background in B2B digital marketing, hands-on campaign execution, and data-driven decision-making. This role involves working closely with content, creative, and global teams to drive lead generation and elevate brand visibility.

Key Responsibilities

Plan and implement B2B digital marketing strategies focused on lead generation and brand awareness.

Manage SEO initiatives including keyword research, on-page optimization, and backlink strategies.

Execute and optimize paid ad campaigns across platforms (Google Ads, LinkedIn, Meta, etc.).

Monitor and analyze performance metrics (traffic, conversions, ROI) and generate actionable reports.

Coordinate with content and creative teams to produce high-performing digital assets.

Work with global counterparts to ensure alignment with international campaigns.

Stay up-to-date with the latest trends and technologies in digital marketing.

Build, manage, and mentor a high-performing digital marketing team, encouraging collaboration, learning, and accountability.

Qualifications

Minimum 5 years of experience in digital marketing, preferably in B2B environments.

Proficiency in SEO tools, PPC platforms, and analytics tools (Google Analytics, SEMrush, etc.).

Strong communication, time management, and problem-solving skills.

Experience working with cross-functional teams and external agencies is a plus.

Benefits

Opportunity to work in a fast-paced and innovative environment.

Competitive salary (based on experience and discussion).

Collaborative team culture and career growth opportunities.