Responsibilities:

Develop and execute a full-funnel digital marketing strategy (Ai Agentive led, SEO/SEM, Social Media, Email Marketing) to build a robust sales pipeline.
Own the lead generation function, using data-driven approaches to attract and convert our target audience of CXOs and procurement heads in the electronics manufacturing industry.
Apply knowledge of agentive sales principles to create marketing assets that actively guide prospects through the buyer's journey.
Own and evolve the brand identity across all touchpoints.
Hands-on creation of compelling marketing collateral: sales decks, one-pagers, case studies, and video scripts.
Conceptualize and produce high-quality explainer videos, product demos, and testimonial videos to simplify complex AI-driven value propositions.
Work with developers to manage website updates, optimize user flow, and ensure the UX/UI is intuitive and effective.
Be the strategic partner to the sales team by providing them with the tools, content, and data they need to close deals faster.
Develop targeted content for each stage of the sales cycle.
Manage large scale events single handedly: domestic and global

Good to have:

AI first: Someone very keen and passionate around AI and appreciates use of AI tools for marketing
You are hands-on and love creating things. You're as comfortable writing a copy as you are designing a slide or analyzing a Google Analytics report.
Creative Storyteller: You have a portfolio that showcases your skill in branding, deck creation, and video storytelling.
Digital Native: You have deep, hands-on experience with AI tools, digital marketing tools, SEO, and lead gen tactics.
UX-Focused: You have a strong sense of user experience and understand how website design influences conversion.
Strategic Mindset: You can see the big picture but are obsessed with the details that make it happen.
Bachelor's degree required; MBA or specialized degree in Marketing/Mass Communication from a premier institute is a strong plus.
6 to 10 years of proven, hands-on experience in a marketing role where you were directly responsible for deliverables like digital campaigns, branding, and content creation.
A strong portfolio is a must-have.
Experience in B2B SaaS, tech, or a fast-paced startup environment is highly advantageous.

VP Marketing- SaaS/ AI Startup (5+ years)