Overview: We are hiring a Field Marketing Associate (SEA). This role supports the execution of field marketing initiatives across Southeast Asia. This position is highly hands-on and execution-driven, working closely with regional marketing and sales teams to deliver events, campaigns, and programs that drive pipeline and revenue. The role focuses on operational excellence, cross-functional coordination, and on-the-ground delivery rather than high-level strategy.

Location: Singapore

Key Responsibilities:

Field Marketing & Event Execution

Support end-to-end execution of field marketing programs, including:
In-person events (conferences, roundtables, meetups)
Virtual events (webinars)
Manage logistics such as venues, vendors, event materials, registrations, and on-site coordination.
Ensure events and campaigns are delivered accurately, on time, and within budget.

Sales & Campaign Support

Partner closely with sales and SDR teams to align field activities with pipeline and revenue goals.
Assist with campaign activation, including: Email invites, Event promotions , Sales enablement materials
Coordinate follow-ups and support post-event engagement.

Lead Management & CRM Operations

Upload, track, and manage leads generated from events and campaigns in Salesforce.
Maintain data accuracy and ensure timely lead handover to sales.
Support ongoing CRM hygiene and process adherence.

Reporting & Performance Tracking

Assist in tracking field marketing KPIs such as:
Event attendance
Leads generated
Pipeline influenced
Support basic reporting and post-campaign analysis.

Cross-Functional & Regional Collaboration

Work with regional and global marketing teams to adapt campaigns for the SEA market.
Coordinate with external vendors, partners, and internal stakeholders to ensure smooth execution.

Requirements:

2-3 years of experience in field marketing, event marketing, or demand generation (execution-focused).
Experience in B2B marketing, preferably within SaaS, fintech, or technology environments.
Proven ability to manage multiple events or campaigns simultaneously in a fast‑paced setting.
Hands‑on experience supporting events, webinars, or field programs end to end.
Familiarity with CRM systems (e.g. Salesforce) and basic lead management processes.
Strong organisational and project coordination skills with high attention to detail.
Ability to work cross‑functionally with sales, marketing, and external vendors.
Strong written and verbal English communication skills.
Willingness to be hands‑on and operational, including logistics and on‑site event support.

Preferred Skills:

Experience using marketing automation tools such as Marketo, HubSpot, Splash, or similar platforms.
Prior exposure to SEA regional marketing or multi‑country campaign execution.
Comfort working with event lead data, reporting, and KPI tracking.
Ability to localise or adapt global campaigns for regional audiences.
Experience working closely with sales or SDR teams on pipeline‑driven marketing initiatives.
Strong time management and problem‑solving skills in high‑execution environments.
Additional Southeast Asian languages are a plus, but not mandatory.

We regret to inform that only shortlisted candidates will be notified.

Job Reference: R25150511 Cammy Li Xin Hui

Allegis Group Singapore Pte Ltd, Company Reg No. 200909448N, EA License No. 10C4544