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Discipline-Brand & Marketing

Role Type-Marketing Automation

The opportunity

We are looking for Marketing Automation Senior Associate who will be responsible for performing the activities related to Brand Marketing and Communications. This individual will support projects involving tactical execution of campaigns end to end, process improvements and educating users on campaign best practices. Must have experience with supporting email marketing campaigns and using various digital marketing tools with a strong interest in data management and analytics.

Your Key Responsibilities

Tactical execution of Marketing Automation campaigns with varying complexities and sizes
Experience with supporting email marketing campaigns and using various digital marketing tools, Marketo knowledge is a must
Coordinate and liaise with internal and external stakeholders to ensure all relevant content, assets and target audience parameters are received for campaign execution
Provide project support to all MarTech team members throughout the various stages of the project, including testing use cases
Regular reporting to key stakeholders on the performance of marketing automation campaigns and suggest on improvement avenues that is backed by data
Support process improvements and educate users on campaign best practices
Standardization and documentation of technical processes using our internal systems
Able to define and document the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) the automated campaigns
Act as a brand champion, ensuring that all external campaigns and online content support the firm's brand and business strategy and compliant to risk and quality safeguards set by EY
Work towards organizational objectives along with stakeholders project

Skills And Attributes For Success

Analytical thinking
Data-Driven Decision Making
Audience Segmentations and targeting
Stakeholder management
Troubleshooting
Familiarity with Agile planning and Agile project management skills

To qualify for the role, you must have

Any university degree or college diploma in Digital Marketing or a related field.
Understanding of Digital Marketing eco-system and marketing automation
Experience in Marketing Automation campaign configuration
Min. 5 years of experience, and min. 3 years with Marketo
Ability to translate business needs into technical solutions in MA platform.
Adherence to data compliance policies (such as GDPR, CANSPAM) is a must. Specialist knows his customer journeys well-enough to identify every possible opportunity or data breach and the need for appropriate security and get measures in place to safeguard it.

Ideally, you'll also have

Strong interest in data management and analytics
Storytelling and consulting skills
Attention to detail
Organized, self-starter who can collaborate with the team, and excel in a fast-paced corporate environment. While being able to manage multiple priorities and deadlines.
Having Marketo Engage Expert certification is plus

Technologies and Tools

Marketo or any other Marketing Automation platform
Workflow management tools e.g.: Jira/Azure boards/Wrike/Zendesk/Workfront etc
Microsoft Office
SharePoint
Working knowledge of HTML, CSS, and scripting

What We Look For

Marketing Automation acumen
Strong team contributor
Ready to learn and adapt
Problem solving skills
Stakeholder management
Effective communication

What We Offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We'll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

Continuous learning: You'll develop the mindset and skills to navigate whatever comes next.
Success, as defined by you: We'll provide the tools and flexibility, so you can make a meaningful impact, your way.
Transformative leadership: We'll give you the insights, coaching and confidence to be the leader the world needs.
Diverse and inclusive culture: You'll be embraced for who you are and empowered to use your voice to help others find theirs.

EY | Building a better working world

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.

Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

CBS - BMC - Brand and Marketing - Marketing Automation-Senior Associate