Requirement

Experience:

2-4 years

Qualification

Post graduate / Course in Digital Marketing – good to have

Location:

Pune (Baner)

Role Category

Digital Marketing

Role

Individual Contributory

Employment Type

Permanent Job, Full Time

Soft Skills

Must have good communication skills and leadership skill

Role And Responsibilities

End to end digital paid media strategy creation

Managing leads and client servicing for existing digital media clients. Research and creation of pitches along with the team

Google Adwords, Social Ads & Analytics Technical Expertise

Thorough understanding of SEM - Google Adwords, Social Ads, Google Analytics

Expert in managing paid search campaigns

Excellent control on the following tasks- Keyword Bidding, Ad copy writing, re-marketing, content ads, Match type strategies, Landing page testing, most recent Adwords features

Excellent understanding of Google Analytics and deriving to action items from data points

Understanding client goals/objectives and their entire digital marketing needs including Search Engine Marketing (SEM), Social Media, Display Advertising Work jointly with internal team to drive campaign strategy & development Identify growth opportunities from the client portfolio and drive revenue

Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience

Monitoring buying strategies

Liaising and building relationships with clients and media sales companies Optimise plans and budget according to the best media mix

Creating and executing paid media campaigns across our channels of records Analyzing, Recording and Troubleshooting performance data in excel

Making in-the-moment campaign management decisions with massive budgets

Mentor and groom the team members

Focuses on increasing both site traffic and revenue for Inforgrowth.com. Analyze performance through analytics tools

Develop and manage digital marketing strategy

Manage and maintain the organisation's website(s)

Write and optimise content for the website and social networking accounts such as Facebook and Twitter

Track and analyse website traffic flow and provide regular internal reports

Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion

Fix any errors or bugs in online content

Create online banner adverts and oversee pay per click (PPC) ad management

Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront

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