Ancillary Revenue & Value-Added Services will be responsible for developing, managing, and optimizing non-fare revenue streams in the bus industry. This includes excess baggage fees, revenue from mid-point vendors, ad space sales, and other ancillary services. The candidate will play a pivotal role in driving revenue growth, building strategic partnerships, and enhancing customer experience through innovative value-added services.

Role & responsibilities

Ancillary Revenue Strategy & Growth

Develop and implement strategies to maximize revenue from value-added services such as excess baggage, ad space sales, mid-point stoppage vendor revenue, and onboard services.
Identify and introduce new monetization opportunities within the bus travel ecosystem to enhance ancillary revenue streams.
Optimize pricing models for VAS offerings based on market trends, customer behaviour, and competitive landscape.

Mid-Point Bus Stoppage Vendor Management

Identify, onboard, and manage vendors at mid-point stoppages (e.g., food courts, retail kiosks, service providers) to generate commission-based revenue.
Develop partnerships with local businesses, restaurants, and service providers to enhance passenger convenience and drive revenue.
Monitor vendor performance and ensure high service standards at designated stoppages.

Excess Baggage & Luggage Management

Oversee pricing, policies, and operational efficiency for excess baggage services.
Implement digital solutions for baggage tracking and seamless payment options to enhance the customer experience.
Work with operations teams to optimize baggage handling capacity and minimize service disruptions.

Advertising & Space Selling

Develop a revenue model for selling ad spaces on buses, terminals, in-app promotions, and digital screens.
Identify and collaborate with advertisers, agencies, and brand partners to maximize ad revenue.
Work closely with marketing and operations teams to design high-visibility ad placements that drive engagement and ROI.

Partnerships & Vendor Relationship Management

Establish and maintain relationships with third-party vendors, advertisers, and service providers to enhance service offerings.
Negotiate favourable revenue-sharing agreements and monitor partner performance.
Ensure compliance with contract terms, service standards, and revenue commitments.

Technology & Process Optimization

Leverage digital platforms and automation to improve service efficiency, revenue tracking, and customer adoption of VAS.
Implement real-time analytics tools to monitor revenue performance, demand trends, and customer preferences.
Drive integration of VAS features into online booking platforms, mobile apps, and customer engagement channels.

Performance Analysis & Reporting

Track key revenue KPIs, including ancillary revenue growth, partner contributions, and customer adoption rates.
Conduct market research and competitive benchmarking to identify industry trends and new revenue opportunities.
Prepare and present regular performance reports and strategic recommendations to senior leadership

Preferred candidate profile

Education: Bachelors/master's degree in business, Revenue Management, Marketing, or related field.
Experience: 8-10 years in revenue management, ancillary services, or business development within the bus, airline, mobility, or travel industry.
Technical Skills: Strong expertise in pricing models, revenue forecasting, and digital monetization strategies.
Soft Skills: Excellent negotiation, stakeholder management, and analytical skills.
Industry Knowledge: Understanding of transportation, mobility, and ancillary revenue trends.

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