E-commerce Performance Marketing Executive (Marketplace Ads)

Role Overview

We are looking for a performance-driven E-commerce Marketing Executive who will be responsible for planning, executing, and optimizing advertising campaigns across major e-commerce marketplaces and quick commerce platforms.

The role will primarily focus on driving sales through marketplace advertising, keyword optimization, and performance analysis.

Key Responsibilities

Marketplace Advertising & Campaign Management

Plan, launch, and scale advertising campaigns across marketplaces such as Amazon, Flipkart, Zepto, Blinkit, Swiggy Instamart, and other platforms.

Manage and optimize Sponsored Products, Sponsored Brands, Sponsored Display, and other marketplace ad formats.

Monitor campaign performance and optimize based on ACOS, TACOS, CTR, conversion rate, and overall sales growth.

Allocate and manage advertising budgets to maximize ROI.

Listing Optimization & Keyword Strategy

Conduct keyword research and competitor analysis to identify growth opportunities.

Optimize product listings to improve organic ranking and discoverability.

Improve product visibility through keyword indexing and listing optimization.

Data Analysis & Reporting

Analyze marketplace data to identify trends and opportunities.

Track and report campaign performance metrics.

Provide actionable insights to improve ad efficiency and sales performance.

Cross-team Coordination

Coordinate with inventory, supply chain, and catalog teams to ensure product availability during campaigns.

Work with design/content teams for ad creatives and listing improvements.

Key Requirements

Hands-on experience managing advertising campaigns on Amazon, Flipkart, or other marketplaces.

Strong understanding of marketplace algorithms, keyword ranking, and listing optimization.

Ability to analyze campaign performance and optimize for ROI and sales growth.

Experience working with D2C brands or e-commerce businesses is preferred.

Good to Have

Experience working with Amazon Product Intelligence (PI).

Strong Microsoft Excel skills (mandatory) for reporting and data analysis.

Prior experience managing ₹10–20 lakh monthly ad budgets across marketplaces.

Ideal Candidate Profile

2–4 years of experience in Marketplace Performance Marketing

Experience handling multi-channel marketplaces

Strong analytical mindset with a focus on data-driven optimization

Performance Marketing,Campaign Optimization,Search Engine Marketing