JOB OVERVIEW:

The DCO (Direct Customer Officer) position is at the front end of the business.
Does not have any HUL employees as direct subordinates.
Assists BSM Sales Executive in handling the account portfolio.
Responsible for managing CSD/CPS business across various locations and URCs.
Requires strong customer relations skills and maintaining positive working relationships with counterparts.
Requires high discipline with timelines, strong business understanding, basic negotiation skills, and people management skills.
Field role with heavy travel requirements.

KEY RESPONSIBILITIES:

Build capability of Sales Promoters and Shop Boys; understand roles and responsibilities of key stakeholders.
Ensure smooth operations to grow the business backed by a strong supply chain.
Maintain stock levels, ensure good supply fills to customers, and resolve operational concerns.
Forecast business and plan stock supplies.
Understand 6P principles and relate them to Share of Shelf, account assortment, MBQ, planogram, and promotion strategy; use DST effectively.
Implement renovation as per schedule, execute all agreed TOT, and ensure ROI.

SCOPE OF WORK:

Manage activity at customer level for off-take generation.
Communicate with higher-level officers of Army, Navy, Air Force, and Central Police.
Bridge communication gap between Store and BSM and identify new opportunities in the area.
Solve operational problems critical to customer delight, share of shelf, and share of wallet.
Identify hotspots proactively, negotiate with outlets for HUL visibility, and drive accountability with merchandizers.
Prepare PJP for the team as per demand generation, make effective sales calls, and ensure DO generation using DO/DST.

QUALIFICATION:

Demand Capture Officer