Location: Delhi NCR | Function: Sales and Operations | Experience: 8–18 years Industry: EV, Battery, NBFC, Mobility, Auto Finance Compensation: 20-35 LPA (commensurate with experience).

About Us

We are fed up with the pollution crisis that happens in North India every winter and want to do our bit to reduce it. We are building a high-impact company solving battery financing for India's most hardworking vehicle owners — electric rickshaw drivers.

With capital raised (from global investors) and presence across 5 cities, we aim to unlock access to clean mobility through innovative battery financing and distribution models.

If you care about building a scalable, profitable business in the EV ecosystem while making a real impact in Bharat — this role is for you.

Role Overview

We are hiring a General Manager - BD and Operations to act as the CEO of execution across regions.

Reporting directly to the CEO, this role owns end-to-end business execution across:

Sales & distribution
Customer onboarding & service
Field operations & logistics coordination
Credit execution & collections discipline

Regional Sales Managers and central execution teams report into this role.

The mandate is simple but demanding: turn plans into predictable outcomes while reducing day-to-day dependency on the CEO.

What You'll Do

Business & P&L Ownership (Execution-Focused)

Own revenue, cost control, and contribution margin across regions
Drive weekly, monthly, and quarterly business targets
Track unit economics, leakage, and operational inefficiencies
Operate with a P&L mindset while aligning with founder-led capital and policy decisions

Sales & Distribution Leadership

Lead Regional Sales Managers and field sales execution
Scale dealer-led and channel-driven distribution across cities
Ensure disciplined pipeline management, conversion tracking, and install velocity
Personally intervene in underperforming regions or channels

Customer Onboarding, Service & Experience

Own end-to-end customer lifecycle: onboarding installation service renewals
Ensure SLAs, TATs, and customer satisfaction are met consistently
Build escalation frameworks so issues are solved before reaching the CEO
Drive service quality as a growth lever, not a cost center

Operations & Execution Discipline

Oversee logistics coordination, inventory planning, and installation readiness
Ensure tight coordination between sales, credit, support, and logistics
Build SOPs, dashboards, and review cadences that scale across cities
Replace firefighting with predictable execution

Credit & Collections Oversight

Work closely with credit and collections teams to protect portfolio quality
Coordinate with NBFC partners on approvals, limits, and operational alignment
Enforce credit discipline in sales execution — no bypassing processes
Monitor overdue trends, early risk signals, and corrective actions

Team Leadership & Org Building

Build, coach, and retain high-performing managers and execution teams
Set clear KPIs, incentives, and accountability structures
Create a culture of ownership, urgency, and data-driven decisions
Be the point of alignment across all execution functions

Who You Are

Education: Graduate or MBA from a premier institute (e.g., IIT, IIM, or equivalent).
Leadership Track Record: Demonstrated experience leading teams in field sales, regional sales, remote customer support/service, and logistics operations. Hands-on experience scaling multi-regional operations with P&L responsibility.
Industry Knowledge: Strong understanding of the EV ecosystem, distribution networks, and operational challenges in India. Startup experience is a plus.
8–18 years of experience running distribution-led, operations-heavy businesses
Proven track record managing multi-city sales and ops teams
Strong understanding of EV, automotive, mobility, or asset-financed products
Comfortable owning outcomes in low-margin, high-volume environments
Hands-on leader — willing to go deep into ops, not just review dashboards
Calm under pressure, decisive, and respected by field teams

Bonus Points

Experience with EV or mobility financing ecosystems
Prior exposure to NBFC partnerships or credit-led growth models
Built or scaled operations in North India or Tier-2/3 markets
Startup experience where structure had to be built from scratch

This Role IS

What This Role Is — and Is Not

COO-lite, execution-heavy, and outcome-driven
Accountable for getting things done across the company
Designed to reduce CEO operational load by 50–60%

This Role Is NOT

A strategy-only or corporate leadership role
A pure business development position
A role disconnected from ground realities

Why Join Us

Be the execution backbone of a high-growth EV company
Work directly with the founder on scaling a real business
Own outcomes across cities, teams, and customers
Competitive compensation, meaningful equity, and real authority

Founder's Note

This role demands judgment, stamina, and ownership. If you like building execution engines — not just talking about them — this role will be deeply rewarding.

Ready to build the EV future for India and play a role in reducing pollution Apply now.

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