Role Definition

The Business Development Executive is responsible for generating revenue for Artha Energy Resources LLP by sourcing qualified leads and converting them into successful contracts within the Solar Rooftop (C&I) segment.

Key Responsibilities & Deliverables

Data Sourcing & Management

Source accurate contact details of decision-makers (Purchase, Sustainability, Maintenance, and C-level executives) from industries such as FMCG, Automobile, Industrial Products, Polymers, Agriculture, Pharma, Warehousing, and Data Centers.
Use online sources (Lusha, LinkedIn,, Google), offline networks, company database, and CRM .
Maintain and update internal databases in the prescribed format.
Cold-call and follow up with prospective customers to collect data for savings sheet preparation.

Sales Meetings

Conduct structured research on target clients, prepare ROI analysis, and create budgetary proposals.
Lead client meetings to:

Understand electricity consumption patterns and capex willingness.
Position Artha Energy Resources as the preferred partner.
Generate requirements for industrial-scale solar projects.

Sales Proposals

Prepare customized presentations aligned to client requirements.
Coordinate with operations to deliver techno-commercial proposals.

Sales Conversion

Negotiate and close deals on a win-win basis.
Ensure profitability index is maintained as per management guidelines.

Client Coordination

Draft professional emails to document discussions with clients.
Act as a bridge between client and internal operations team from contract signing to project completion.

Performance Metrics (KPIs)

Number of client meetings per week and month.
Number of leads converted per month.
Monthly revenue generated.

Desired Candidate Profile

Graduate in Engineering/Commerce/Management; MBA preferred.
1–3 years of experience in Business Development / Sales (preferably in Solar, Renewable Energy, or C&I sectors).
Strong research, communication, and negotiation skills.
Proficiency in MS Office, CRM tools (preferably Pipedrive), and online lead-generation platforms.
Ability to work in a fast-paced environment with revenue accountability.

Growth Path

Successful candidates can grow into Senior BDE → Business Development Manager → Regional Head, depending on performance and contribution to business expansion.

Skills: energy,lead generation,techno-commercial proposal,sales,cold calling,presentation skills,business development,negotiation,b2b,solar c&i,solar,client attraction

Business Development Executive- Rooftop Solar Projects - C&I