About the organisation:

The organisation is engaged in manufacturing and marketing of natural colours, flavours and savoury blends to food and beverage industries worldwide. With their thorough understanding of prevailing and forthcoming food and beverage trends, technical expertise, and a diligent team of food enthusiasts, they offer innovative ingredient solutions that redefine the world of sensory experiences to the consumers.

Role objective:

Category Manager - is responsible to develop and implement comprehensive category strategies for Bakery that align with business goals, focusing on growth, profitability, and market share expansion. Oversee the product assortment within the bakery category, ensuring a balanced mix of offerings that cater to consumer preferences. Conduct regular market research to gather insights into consumer preferences, emerging trends, and potential growth areas. Work closely with sales and R&D teams to ensure alignment of objectives and seamless execution of bakery category plans.

Role responsibilities:

Category Growth

Analyze the sales data and use the information to understand present offerings to Key customers
Understand the Bakery category performance and metrices
Identify gaps and untapped opportunities with strategic accounts – identify ways of entry in their system with present offerings
Assess current market position and formulate a strategic growth plan for Bakery category considering market dynamics: customer and competition landscape

Pipeline Development

Drive initiatives that are customer led to improve pipeline that aids business growth
Timely review with sales and R&D team and facilitate seamless execution of pipeline projects

Project Management

End to end coordination with internal stakeholders for customer innovation days/meeting
Sales pitch development and training for Sales Team for Key Account engagements
Understand the customers future requirements and present it to the internal stakeholders based on the market relevance of the concept

Drive Innovation

Identify gaps and untapped opportunities in product portfolio with respect to consumer preference, market requirements and market trends.
Support R&D using the above information to develop future product portfolio thereby meeting market demands
Collaborate with R&D to identify innovative products in the Bakery category along with building a Pitch Portfolio which can be presented to other larger customer base

Category Manager | One of the largest food & beverage ingredients manufacturer