Design and manage Real-Time Customer Profiles (RTCP) and identity stitching.
Develop and maintain XDM schemas and Experience Events.
Integrate AEP with external data sources and APIs.
Enable audience segmentation and activation across channels.
Design and orchestrate omnichannel customer journeys using triggers, conditions, and actions.
Implement real-time, event-driven, and scheduled journeys.
Apply personalization and decisioning logic to enhance engagement.
Develop and optimize campaign strategies (batch, triggered, lights-on).
Configure and manage offer decisioning and delivery via JSON-based APIs.
Integrate with CITSLE APIs to send offers to digital and OneView channels.
Design and validate JSON payloads for offer delivery.
Ensure secure, scalable, and reliable API communication.
Monitor and troubleshoot API transactions and offer delivery workflows.
Work closely with marketing, data, and engineering teams to align journey design with business goals.
Provide subject matter expertise and hands-on support for AJO and AEP.
Stay current with Adobe product updates and best practices.

Required Skills & Experience:

7+ years of experience with Adobe Experience Platform and Adobe Journey Optimizer.
Strong understanding of customer journey orchestration and real-time data triggers.
Experience with JSON-based API integrations, especially for offer delivery.
Familiarity with CITSLE or similar enterprise integration platforms.
Ability to translate business requirements into scalable technical solutions.
Strong problem-solving skills and attention to detail.

Preferred Qualifications:

Adobe Certified Expert • Journey Optimizer or AEP.
Experience with Adobe Target, Adobe Campaign, or other Adobe Experience Cloud tools.
Experience with A/B testing and experimentation strategies.
Background in digital marketing, CRM, or customer experience design.

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