Core Objective:

To build and scale Mayskin's social media presence across platforms by leading content strategy, creating engaging and high-quality brand-aligned content, and owning the visual and verbal identity of the brand online.

This is a full-time, in-office role based in Pune. Candidates must be located in Pune.

Key Responsibilities:

1. Creative & Influencer Management

Oversee all incoming content from influencers and creators, ensuring briefs and timelines are met.
Provide direction, references, and moodboards to align content with Mayskin's aesthetic and marketing goals.
Review influencer content for quality, storytelling, and adaptability for both organic and paid campaigns.

2. Content Writing & Strategy

Write engaging, on-brand copy for posts, captions, campaign messaging, and influencer scripts.
Maintain a consistent brand voice that feels conversational, science-backed, and relatable.
Work on campaign storylines, launch copy, and messaging frameworks for all social media assets.

3. Brand Identity & Creative Direction

Guide the graphic designer and video editor on creative execution - layouts, tone, and storytelling.
Uphold Mayskin's unique identity across visuals and messaging; actively avoid overlaps with competitors.
Maintain a central content bank for seamless coordination with the growth and performance teams.

4. Social Media Planning & Publishing

Build and manage monthly content calendars for launches, education, and storytelling.
Publish across platforms with optimized captions and keywords.
Identify top-performing formats and iterate using insights.

5. Community & Engagement

Manage DMs, comments, mentions, and tags - ensuring a friendly and engaging brand presence.
Lead interactions through stories, polls, Q&As, and BTS moments to deepen audience connection.

6. Collaboration & Marketing Integration

Work with the Growth Manager to ensure creative alignment across campaigns.
Repurpose content for email, WhatsApp, website, and influencer partnerships.

Work Experience:

2–4 years of experience managing and growing social media for a D2C brand (preferably beauty, skincare, or lifestyle).
Experience in writing social-first content with strong visual and tonal consistency.
Skilled at coordinating with designers, editors, and influencers to bring campaigns to life.
Strong understanding of storytelling, brand positioning, and premium aesthetics.

Social Media Manager

Social Media Manager