Senior Manager Performance Marketing

Location: Bangalore (On-site)

Role Summary:

We are looking for a results-driven Digital/Performance Marketing professional to lead our online acquisition and demand generation efforts. The role focuses on driving high-quality leads through SEM/PPC campaigns and working closely with inside-sales, CRM, and operations teams to ensure effective lead conversion and ROI optimization.

Key Responsibilities:

Plan, execute, and scale performance campaigns across Google Ads (Search, Display, YouTube, UAC/App Campaigns) and Meta Ads (Facebook & Instagram).
Develop full-funnel strategies covering lead generation, app installs, retargeting, and nurturing while ensuring efficient budget allocation.
Continuously optimize campaigns through creative testing, audience segmentation, bidding strategies, and event-based optimization.
Drive improvements in CAC, ROAS, CVR, and overall funnel efficiency.
Collaborate with Product, Analytics, and Creative teams to enhance landing pages, ad creatives, and in-app conversion journeys.
Analyze campaign performance data, generate actionable insights, and present weekly/monthly performance reports to leadership.
Stay updated on platform best practices, privacy policies, attribution changes, and new feature rollouts across Google and Meta.
Manage external agencies or partners (if applicable) to ensure high-quality execution and performance accountability.

Requirements:

3–6 years of proven hands-on experience in Google Ads and Meta Ads performance marketing.
Experience managing monthly budgets of ₹50L+ across platforms.
Strong expertise in app and web campaigns, including conversion tracking, event optimization, value-based bidding, and remarketing strategies.
Hands-on experience with mobile attribution and analytics tools (Firebase, AppsFlyer, Adjust, Branch).
Strong understanding of attribution models, privacy updates (SKAN, GA4, Meta CAPI), and performance measurement.
Data-driven mindset with advanced Excel/Google Sheets skills.
Ability to work cross-functionally with creative, tech, analytics, and business stakeholders.
Strong communication and reporting skills with leadership exposure.

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