About Us

nCircle Tech Private Limited (Incorporated in 2012) empowers passionate innovators to create impactful 3D visualization software for desktop, mobile and cloud. Our domain expertise in CAD and BIM customization is driving automation with the ability to integrate advanced technologies like AI/ML and AR/VR, which empowers our clients to reduce time to market and meet business goals. nCircle has a proven track record of technology consulting and advisory services for AEC and Manufacturing industry across the globe. Our team of dedicated engineers, partner ecosystem and industry veterans are on a mission to redefine how you design and visualize.

Job Description

Job Title: Assistant Manager – Product Marketing

Experience: 5–10 Years

Industry: Software / SaaS (AEC / Manufacturing preferred)

Role Overview

We are seeking an experienced Product Marketing Assistant Manager with 5–10 years of experience in software product marketing and digital demand generation. The ideal candidate will be responsible for driving product awareness, generating qualified leads, and supporting product sales through strategic marketing initiatives.

Experience in AEC (Architecture, Engineering & Construction) or Manufacturing software markets will be a strong advantage.

Key Responsibilities

Product Marketing & Positioning

Develop clear product messaging and positioning for software products.
Translate technical product capabilities into customer-focused value propositions.
Conduct market research and competitor analysis within the software industry.

Lead Generation & Demand Creation

Design and execute digital marketing campaigns to generate qualified leads.
Manage SEO, SEM, social media campaigns, email marketing, and webinars to support demand generation.
Work closely with sales teams to ensure lead quality and pipeline growth.

Go-To-Market Strategy

Plan and execute go-to-market strategies for product launches and updates.
Identify target customer segments and industry opportunities.
Support campaign planning aligned with business growth objectives.

Sales Enablement

Develop sales presentations, product brochures, case studies, and demo materials.
Train internal sales teams on product messaging and competitive positioning.
Assist the sales team in customer engagements and product demonstrations when required.

Digital Marketing & Performance Tracking

Monitor campaign performance, lead conversion, and marketing ROI.
Use CRM and marketing automation tools to track and optimize marketing activities.
Continuously improve digital marketing strategies based on performance insights.

Requirements

Required Skills & Qualifications

5–10 years experience in Product Marketing within Software / SaaS industry.
Proven experience in digital marketing and B2B lead generation.
Strong understanding of marketing funnels, campaign management, and demand generation.
Experience working with CRM and marketing automation tools (HubSpot, Marketo, Salesforce, etc.).
Excellent communication, presentation, and analytical skills.
Ability to work cross-functionally with product, sales, and marketing teams.

Preferred Qualifications

Experience in AEC (Architecture, Engineering & Construction) or Manufacturing software markets.
MBA in Marketing / Business Management.
Exposure to product launches and global software marketing. Key Performance Indicators (KPIs)
Qualified leads generated through marketing campaigns
Marketing contribution to sales pipeline
Conversion rate from leads to opportunities
Campaign performance and ROI

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Assistant Manager - Product Marketing