Company Description NITCO LIMITED is a leading surfaces brand with over 70 years of experience in tiles, marble, and mosaic, known for innovation, quality, and sustainability. As the only global company offering all three product categories, NITCO combines nature-inspired design with advanced technology to create spaces that customers value. The company has a strong presence across India and internationally, working with architects, builders, and clients in more than 55 countries through an extensive dealer and studio network. Backed by Authum Investment, NITCO is in a dynamic growth phase focused on scalability, operational excellence, and enhanced customer service. Sustainability is central to its mission, with eco-friendly manufacturing and recycling practices integrated into every product line.

Job Summary

The Business Development Manager will be responsible for driving specification-led business growth for NITCO across tiles, marble, and mosaic categories by influencing key stakeholders in the project ecosystem. The role focuses on creating demand at the pre-sales stage through engagement with architects, interior designers, contractors, project management consultants, builders, government institutions, and strategic retail partners.

This individual will be responsible for generating a robust project pipeline, securing product specifications, converting opportunities into revenue, and ensuring strong commercial outcomes through billing growth, collections, and market expansion. The role requires a commercially driven professional who can combine relationship-led selling with strategic market development to strengthen NITCO's presence in high-potential project segments.

Key Responsibilities

1. Project Pipeline Creation & Business Development

Identify, develop, and convert new project opportunities across residential, commercial, hospitality, institutional, and government segments.
Build a qualified project pipeline through proactive market mapping, prospecting, relationship development, and opportunity tracking.
Engage early in the project lifecycle to position NITCO products at the conceptual and specification stage.
Drive revenue generation through project acquisition, lead conversion, and cross-category selling across NITCO's product portfolio.

2. Specification Selling & Influencer Network Development

Build and maintain strong relationships with architects, interior designers, project consultants, contractors, and developers to drive product preference and specification approvals.
Position NITCO as a premium design-led surfaces brand through regular product presentations, design discussions, sampling programs, and engagement initiatives.
Expand and strengthen the influencer ecosystem to create sustainable lead generation channels and repeat business opportunities.
Ensure consistent product visibility and brand recall across target specification networks.

3. Strategic Stakeholder & Account Engagement

Develop strong working relationships with builders, institutional buyers, retail partners, and procurement stakeholders to convert opportunities into commercial business.
Engage with contractors and project execution teams to drive negotiations, order closures, and product adoption across multiple project sites.
Collaborate with retail and key account teams to support seamless execution and maximize project conversion opportunities.
Represent NITCO professionally across industry forums, exhibitions, networking events, and customer engagement platforms.

4. Government & Institutional Business Development

Identify and pursue opportunities across government and institutional projects including CPWD, PWD, MES, public infrastructure, and institutional developments.
Drive empanelment, approvals, and product inclusion within relevant institutional and government specifications.
Monitor upcoming public sector opportunities and proactively position NITCO for participation.

5. Commercial Ownership & Revenue Delivery

Own revenue generation, billing achievement, and commercial conversion for the assigned market/territory.
Drive strong collection discipline and proactively manage receivables in coordination with finance and sales teams.
Support reduction in Days Sales Outstanding (DSO) through structured follow-up and account management.
Ensure commercial discipline in pricing, quotation management, and order execution aligned with company policies.

6. Market Intelligence & Strategic Planning

Continuously monitor market trends, competitor activities, pricing movements, customer preferences, and emerging project opportunities.
Share actionable market intelligence to support product strategy, commercial decision-making, and regional growth initiatives.
Contribute to business planning, market expansion strategies, and channel development initiatives for assigned territories.

7. Internal Collaboration & Execution Excellence

Work closely with sales, retail, supply chain, design, commercial, factory, and customer support teams to ensure timely project execution and customer satisfaction.
Coordinate product sampling, mock-ups, product launches, factory visits, design studio interactions, and customer engagement activities.
Maintain disciplined pipeline reporting, forecasting, CRM/Turbo updates, and project tracking to ensure execution visibility.

Key Performance Indicators (KPIs)

Commercial Performance

Revenue and billing achievement vs target
Collection efficiency and receivables management
DSO improvement
Margin contribution from project business

Business Development Effectiveness

Qualified project pipeline generated
Project conversion ratio
New project acquisition value
Product specification approvals secured

Market Development

Growth in active architect/designer/consultant network
Government/institutional approvals and project wins
Share of wallet across assigned project ecosystem

Execution Excellence

Forecast accuracy
CRM/Turbo discipline
Timeliness of project follow-up and closure

Assistant Manager Business Development