Experience: 3.50 + years

Salary: INR 500000-700000 / year (based on experience)

Shift: (GMT+05:30) Asia/Kolkata (IST)

Opportunity Type: Remote

Placement Type: Full time Permanent Position

(*Note: This is a requirement for Uplers)

What do you need for this opportunity

Must have skills required:

Braze, Multi-Channel Template Creation, Canvas & Journeys, A/B testing, Segmentation, Liquid & Connected Content

Uplers is Looking for:

We are looking for a Sr. Marketing Operations Executive with strong expertise in Braze for a direct client-facing individual contributor role. The candidate will be responsible for end-to-end campaign execution, lifecycle automation, cross-channel engagement, client communication, reporting, and performance optimization.

This role requires deep hands-on experience in Braze, a strong ownership mindset, excellent communication skills, and the ability to work independently in a remote environment with discipline and accountability.

Key Responsibilities

Campaign Execution and Operational Excellence
Execute end-to-end multi-channel campaigns using Braze (Email, Push, In-App, SMS)
Manage campaign setup, audience targeting, scheduling, and deployment
Ensure campaign accuracy across personalization, segmentation, links, tracking, and suppression logic
Maintain strong QA practices and ensure timely delivery
Troubleshoot campaign, canvas, and data-related issues
Braze Platform Management
Work hands-on across core Braze capabilities including:
Canvas (customer journey orchestration)
Campaigns (one-time and triggered)
Segments & Filters
Liquid Personalization (dynamic content)
Connected Content
Content Blocks
Catalogs (if applicable)
In-App Messages
Push Notifications
Email Templates (HTML/CSS)
Reporting, Dashboards, and Analytics
Track and analyze campaign performance across channels
Monitor KPIs: Open Rate, CTR, Conversion Rate, Retention
Build dashboards and performance reports
Provide actionable insights for campaign and journey optimization
Conduct A/B testing and experimentation analysis
Ownership and Remote Working Discipline
Work effectively in a remote setup with strong self-discipline and accountability
Demonstrate ownership of timelines, deliverables, communication, and execution quality
Maintain proactive follow-up, transparency, and responsiveness
Operate independently with minimal supervision

Key Responsibilities:

Build and manage Canvases (multi-step journeys with decision splits)
Configure event-based triggers and user attribute-based segmentation
Implement personalization using Liquid and dynamic content
Manage reusable content blocks and templates
Ensure data consistency and audience accuracy

Required Skills

Technical Skills

Strong hands-on experience in Braze
Expertise in:

Canvas (journey orchestration)

Campaign setup (Email, Push, In-App, SMS)

Segmentation & audience targeting

Liquid templating for personalization

Connected Content & dynamic data

Strong understanding of:

Event-based marketing & behavioral targeting

User lifecycle management

Cross-channel campaign strategy

Proficiency in HTML/CSS

Basic knowledge of JavaScript / JSON (for Connected Content)

Experience in reporting, dashboards, and analytics

Strong QA and troubleshooting skills

Soft Skills

Strong client communication skills
Influential and impressive communication ability
Strong ownership mindset
High attention to detail
Strong analytical and problem-solving skills
Ability to manage multiple priorities and deadlines
Strong stakeholder coordination skills
Self-discipline and ability to work independently in a remote environment

Qualifications

Minimum Certification Required: Braze Certified Marketer / Braze Practitioner Certification
Bachelor's degree in Marketing, Business Administration, Information Technology, Computer Applications, Computer Science, Engineering, Communications, or a related field
Relevant hands-on experience and certification will carry higher weight than academic specialization

Experience Required

3.5+ years of relevant experience in marketing operations, campaign execution in Braze
Prior experience in a direct client-facing role is strongly preferred
Experience working in a remote environment will be an added advantage

Preferred Profile

Strong in campaign execution, automation workflows, and reporting
Experience managing end-to-end campaign, Canvas delivery
Mature, proactive, and solution-oriented
Able to independently manage execution quality and timelines
Comfortable working in a fast-paced and accountability-driven environment

Ideal Candidate

A self-driven Braze professional who can independently manage cross-channel campaign execution, customer journeys (Canvas), personalization, client communication, reporting, and performance optimization while maintaining strong ownership and discipline in a remote working setup.

How to apply for this opportunity

Step 1: Click On Apply! And Register or Login on our portal.
Step 2: Complete the Screening Form & Upload updated Resume
Step 3: Increase your chances to get shortlisted & meet the client for the Interview!

About Uplers:

Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.

(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).

So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!

Sr Marketing Operations Executive(Braze)