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Sales Officer Varanasi

Posted Date: Apr 29, 2026

Requisition Number: 127677

Location: Varanasi, Uttar Pradesh, India

Job Title : Senior/Sales Officer Varanasi

Major Duties & Key Responsibilities

Market Execution

Understands and can drive secondary sales

Handle beat efficiently.

Able to coach TSIs

Design & handle beats to achieve better throughput per beat / per TSI.

Ensure effective merchandising

Drive range selling

Business development

Understands DPL (Dealers per lakh)

Understands sales WOW & sales practices to maintain market discipline & achieve constant sales growth in territory

Able to map & restructure town/territory accordingly to business requirements.

Taps local events & opportunities for incremental business.

Engage with KEY retailers

Channel Partner Management

Ensures proper communication of norms & monthly sales objectives to the channel partner

Ensures channel partner adequacy & evaluate him as per norms and adherence to WOW.

Leverage existing infrastructure of channel partner for increasing bill cuts & decreasing man day loss

Identifies new channel partners

Able to add new infrastructure (delivery units, DSM etc.) by convincing DB to invest.

Influence & engage channel partner to align him to business objectives.

Manage contingencies like TSI attrition, transport availability etc.

Selling & Negotiation

Interact with channel partners & retailers to inform about available SKUs, schemes & price points

Negotiates & modulates schemes etc. to suit the type of stake holder (A win-win situation)

Able to effectively handle grievance, issues, and objections of channel partners & retailers on his own.

Planning and Execution

Identify growth drivers for business.

Understands the given target, can break it down in weekly/daily numbers beatwise.

Knowledge of brands, sales & distribution, local activities & schemes.

Plan for achievement according to schemes planned, sales initiatives etc.

Able to break targets TSI wise.

Able to take measures & initiatives to accommodate misses, changes in market environment to achieve target.

Communication skills

Comprehends the information and can respond back effectively.

Able to collect inputs by interaction, brainstorming, discussions & meetings, paraphrase them and respond back

Achievement Orientation

Consistency in target achievement. High on energy level & enthusiasm towards profession & company

Diligent tracking of team's targets & reporting to superior. Focused on task and leverages sales strategies effectively to achieve target.

Able to deal with misses in targets on his own confidently. Suggests measures & implements them to achieve challenging targets

Knowledge & Soft Skills

Has Knowledge of DMS, MS-office & formats. Able to update reports as per WOW

Understands & uses DMS data for better market implementation to find sources of growth for business

Should be comfortable working in Excel. Uses Excel to analyze secondary & primary data, Vlookup, Pivot etc

They should be comfortable with English and local language.

Should have strong fundamentals in FMCG operations

Should have good oral and written communication.

Efficient in writing mails.

Pleasant personality and willing to meet people

Should be a go getter and have problem solving attitude

Exposure to HHT (online order booking in mobile software).

Experience

5+ years of sales experience in General trade.

Candidates must have front line sales experience for at least 5yrs.

Experience in Chocolates or food industry only. Working experience in Varanasi area. Upcountry travelling required.

Education

Full time Graduate from any college/university

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