Senior Manager-Marketing

Location: Indi

a
About Ascensia Diabetes Ca

reAscensia Diabetes Care is a global specialist diabetes care company dedicated to empowering people living with diabetes through innovative solutions that simplify and improve their lives. We combine deep expertise in diabetes with innovation to develop high-quality products and tools that make a meaningful daily differenc

e.
Role Overv

iewWe are seeking a strategic and commercially driven marketing leader to be a part of the India marketing function. This position will support with shaping and executing the country's short- and long-term marketing strategy with a strong focus on retail and trade excellence, portfolio growth, e commerce and digital expansi

on.This role partners closely with the Country Head, Sales Head and cross-functional teams to drive sustainable growth, strengthen brand equity, and enhance customer engageme

nt.
Key Responsibili

tiesStrategic Leadership & Portfolio Gr

owthDevelop and execute short- and long-term marketing strategies aligned with business object
ivesProvide strategic direction on portfolio management, branding, positioning, and pri
cingLead product launches and integrated marketing campaigns to drive growth and market s
hareIdentify new market opportunities, segments, and partnerships to expand the busi
nessManage marketing investments to ensure strong ROI and commercial im

pactRetail & Trade Marketing Excell

enceBuild and manage long-term partnerships with retail, wholesale, and modern trade channel part
nersDevelop and implement strategic key account frameworks and annual promotion p
lansDrive in-store excellence through visibility programs, merchandising, and activation campa
ignsNegotiate premium retail placements and oversee execution stand
ardsCollaborate closely with sales teams to ensure effective rollout of trade initiat

ivesDigital & Commercial Innova

tionPartner with regional teams to expand digital and e-commerce marketing initiat
ivesDrive CRM and loyalty programs to improve customer acquisition and reten
tionBuild commercial partnerships with digital health stakehol

dersTeam & Cross-Functional Leader

shipWork closely with internal and local marketing team, sales, regional, and global stakeholders to ensure align
mentManage agency partnerships and ensure high-quality campaign execu
tionEnsure compliance with regulatory standards across marketing activi

ties
Candidate Pr

ofile10 - 15 years of experience in strategic and operational marketing in OTC,
FMCG,Strong background in retail/trade marketing and digital expa
nsionExperience in consumer healthcare, or related regulated industries pref
erredProven track record of driving brand growth and commercial re
sultsStrong financial and sales acumen and experience managing marketing invest
mentsExcellent leadership, communication, and stakeholder management s
killsMBA in Marketing required; science/pharmacy background is a
plusKnowledge of diabetes care or related therapeutic categories is advantag

eous.
Why J

oin UsThis is an opportunity to lead marketing strategy in a fast-growing healthcare category and make a real impact on people living with diabetes. You will work in a collaborative, global environment with strong autonomy to shape the India growth jo

urney.

Senior Marketing Manager