About the Role

We are looking for a sharp, execution-focused Assistant Manager – Performance Marketing & SEO to own paid media and organic growth for our clients. This role demands someone equally comfortable building Google Ads campaigns as they are optimising a page for search rankings — and who can tie every activity back to business outcomes.

You will manage end-to-end campaign delivery across paid and organic channels, drive continuous performance improvements, and provide clear, data-backed insights to internal teams and stakeholders.

Key Responsibilities

Performance Marketing

Plan, execute, and optimise paid campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms
Manage campaign budgets, bidding strategies, and audience targeting to maximise ROI
Continuously improve key metrics, including CAC, CTR, conversion rates, and ROAS
Run A/B tests across creatives, landing pages, and funnels to identify winning strategies
Collaborate with design and content teams to develop high-performing ad creatives
Monitor campaign pacing, budget utilisation, and flag risks proactively

SEO – Organic Growth

Own end-to-end SEO strategy covering technical, on-page, and off-page optimisation
Conduct in-depth keyword research aligned to business goals and funnel stages
Optimise website structure, content, and landing pages for improved rankings and conversions
Build and manage backlink strategies to improve domain authority and organic reach
Track and report on rankings, organic traffic, and conversions across all SEO efforts
Conduct regular technical SEO audits and coordinate fixes with the development team

Analytics and Reporting

Set up and maintain dashboards using Google Analytics, Search Console, and CRM tools
Deliver weekly and monthly performance reports with clear insights and actionable recommendations
Track full-funnel performance from click to conversion across paid and organic channels
Identify trends, anomalies, and opportunities from data and communicate findings clearly

Collaboration and Cross-Functional Execution

Work closely with content, product, and tech teams to improve landing page performance
Align all marketing campaigns with broader business goals — lead generation, pipeline, and revenue
Share performance learnings across teams to drive a culture of continuous improvement

Whom We Are Looking For

3 to 5 years of hands-on experience in performance marketing and SEO
Proven experience managing Google Ads, Meta Ads, and LinkedIn Ads independently
Strong working knowledge of SEO tools — Ahrefs, SEMrush, and Google Search Console
Data-driven mindset with the ability to draw actionable insights from complex datasets
Experience with marketing automation and CRM tools — HubSpot preferred
Demonstrated ability to manage budgets efficiently and report on ROI clearly

Good to Have

Experience in B2B marketing environments
Exposure to landing page optimisation tools such as Unbounce or Webflow
Basic understanding of HTML and CSS for SEO implementation
Familiarity with attribution modelling and multi-touch reporting

How Performance is Measured

Performance Marketing – Campaign Design and Optimisation — Leads Generated (35%)
SEO Performance — SERP Ranking (25%)
Content Development – SEO and Landing Pages — Monthly New Content Created (25%)
Ads Optimisation — CAC Reduction (15%)

What's in It for You

Own paid and organic strategy across a diverse portfolio of client accounts
Work in a data-first environment where your impact is clearly measurable
Collaborate with experienced content, design, and account management teams
Clear growth path into Senior Manager – Growth and Digital Strategy roles

Role Details

Title: Assistant Manager – Performance Marketing and SEO
Location: Delhi, India (Full-Time, On-Site)
Experience: 3 to 5 Years
Openings: 1

Click Apply or send your CV directly to [HIDDEN TEXT]. Shortlisted candidates will be contacted within 5 working days.

Assistant Manager – Performance Marketing & SEO

Senior Manager - Growth, NowNow