About Arka Anugraha Hospital

Arka Anugraha Hospital is an NABH-accredited, 30-bed multispeciality and surgical centre in JP Nagar, Bangalore, with a multi-decade clinical legacy. What sets Arka apart is a deep commitment to integrative and functional medicine we combine evidence-based conventional care with lifestyle medicine, health coaching, and chronic disease reversal programmes.

Our ecosystem extends beyond the hospital: Arka runs a structured health coaching programme (offline and online), a curated wellness marketplace (store.arka.health), physician-led educational content, and community-facing webinars. Our mission is to make healthy living and chronic disease reversal as frictionless as possible for every client we serve.

We are not a miniature corporate hospital chain. We are building something fundamentally different a differentiated integrative health brand with moats that large chains structurally cannot replicate. The person in this role will be marketing that difference.

Role Purpose

This is a full-stack digital marketing role, not a narrow paid-ads position. You will own end-to-end digital growth across Arka's entire ecosystem the hospital, the coaching programme, the wellness store, and the content brand. The focus is on patient and client acquisition, lead generation, ROI-driven campaign management, and building Arka's digital presence as the leading integrative health institution in Bangalore.

You will work directly with the founding team, senior clinicians, and a small, fast-moving team. This is an early-stage ownership role with real strategic input, not a task-execution seat.

Key Responsibilities1. Website SEO & Organic Growth

Own and execute the complete SEO strategy: on-page, off-page, and technical SEO across arka.health and store.arka.health
Perform keyword research aligned with hospital services, surgical specialities, conditions, integrative medicine terms, and coaching programme queries
Optimise meta tags, headings, schema markup (especially medical and FAQ schema), page speed, mobile responsiveness, internal linking, and URL structures
Build high-quality backlinks from healthcare-relevant domains, medical directories, and wellness publications
Track performance via Google Analytics (GA4) and Google Search Console; produce actionable insights, not just dashboards
Continuously improve organic lead conversion rate with landing page refinements

2. Google My Business & Local SEO

Manage and optimise the Google Business Profile for Arka Anugraha Hospital
Improve local ranking for near me and location-based searches across surgery, speciality, and integrative medicine queries
Regularly update services, posts, FAQs, and images; ensure information accuracy across all listings
Generate, monitor, and manage patient reviews and ratings; respond to all reviews (positive and negative) professionally and promptly
Implement local citation building strategies across healthcare-relevant directories

3. Healthcare Listing & Aggregator Platforms

Manage and optimise Arka's profiles on Practo, Lybrate, Justdial, Sulekha, and other relevant Indian healthcare aggregators
Monitor reviews, ratings, and patient inquiries on each platform; ensure consistent branding and accurate service listings
Evaluate and manage paid advertising opportunities on these platforms where ROI is demonstrable
Track platform-level lead attribution to understand cost per acquisition from each channel

4. Generative Engine Optimisation (GEO)

Optimise content for AI-driven search engines and assistants (ChatGPT, Gemini, Perplexity, etc.)
Structure content for featured snippets, AI summaries, and voice search responses
Implement semantic SEO and intent-based content strategies with strong topical authority
Strengthen E-E-A-T signals (Experience, Expertise, Authority, Trust) across all web properties, leveraging Arka's clinical credentials

5. Paid Advertising (Performance Marketing)

Google Ads:

Manage campaigns across Search Ads (high-intent keywords), Display Ads (awareness), and YouTube Ads (video campaigns)
Optimise for CTR, CPC, CPA, and ROAS; implement conversion tracking and remarketing
Build and test campaigns for specific verticals: surgical services, integrative medicine programmes, health coaching, and wellness store

Meta Ads (Facebook & Instagram):

Plan and execute lead generation campaigns, awareness campaigns, and retargeting flows
Perform audience segmentation and A/B testing across demographics, interests, and lookalike audiences
Optimise creatives, copy, and funnels for each Arka vertical

6. Organic Social Media & Content Coordination

Coordinate organic content calendars for Instagram, Facebook, YouTube, and LinkedIn in collaboration with clinicians and video editors
Support the physician-as-brand strategy: help plan, schedule, and promote educational content featuring Arka's senior clinicians
Identify trending health and wellness content formats; adapt for Arka's tone and clinical credibility
Track engagement metrics and organic reach; iterate on content strategy based on performance data

7. WhatsApp & Email Marketing

Set up and manage WhatsApp Business API campaigns for patient nurturing, appointment reminders, coaching programme updates, and store promotions
Build email drip sequences for coaching leads, post-consultation follow-ups, and wellness education
Manage and grow subscriber lists with proper segmentation (patients, coaching clients, store customers)
Track open rates, click-through rates, and conversion attribution from both channels

8. Conversion Rate Optimisation (CRO)

Improve landing pages for higher lead conversion across all verticals (hospital, coaching, store)
Conduct A/B testing on headlines, CTAs, layouts, and form designs
Optimise the full patient/client journey: click ? inquiry ? appointment/enrolment

9. Analytics & Reporting

Track and report on core KPIs: Cost per Lead (CPL), Conversion Rate, Return on Ad Spend (ROAS), organic traffic growth, and keyword rankings
Generate weekly and monthly performance reports with actionable recommendations, not just data summaries
Attribute leads and conversions by channel, vertical, and campaign to inform budget allocation

10. Collaboration & Strategy

Work directly with doctors and clinical teams to ensure content accuracy and clinical credibility
Coordinate with designers and video editors on creative assets
Partner with management on growth strategy, budget planning, and new digital initiatives
Identify new opportunities for digital expansion across Arka's ecosystem (new platforms, partnerships, referral channels)

Required Skills & Tools

Area

Requirements

SEO

On-page, off-page, technical SEO; schema markup; content strategy

Paid Advertising

Google Ads (Search, Display, YouTube), Meta Ads (Facebook, Instagram)

Local SEO

Google My Business optimisation, citation building, review management

Social Media

Organic content planning, scheduling tools, engagement analytics

Email & WhatsApp

Drip campaigns, segmentation, WhatsApp Business API familiarity

Analytics Tools

Google Analytics (GA4), Google Search Console, SEMrush or Ahrefs

Ad Platforms

Meta Ads Manager, Google Ads interface, conversion tracking setup

Other

Landing page optimisation, Google Tag Manager, basic CRO principles

Preferred Qualifications

Prior experience in healthcare or hospital marketing (strong advantage)
Understanding of AI-driven search trends and Generative Engine Optimisation
Familiarity with Indian healthcare aggregator platforms (Practo, Lybrate, etc.)
Experience with WhatsApp Business API and email marketing automation tools
Comfortable working in a founder-led, fast-moving environment with a small team
Genuine interest in health, wellness, or integrative medicine (not required, but it shows)

Key Performance Indicators

Month-on-month increase in qualified patient and coaching leads
Growth in organic traffic and keyword rankings across arka.health and store.arka.health
Reduction in cost per lead (CPL) across paid channels
Improvement in conversion rate (%) from click to appointment/enrolment
Growth in Google Business Profile engagement, reviews, and local ranking
WhatsApp and email campaign engagement and conversion metrics

Why Join Arka

You will be joining a healthcare institution with a genuine mission making healthy living and chronic disease reversal accessible and frictionless. This is not a corporate hospital; the work matters differently here.
You will have direct ownership of digital growth strategy from day one, working alongside the founding team and senior clinicians not buried under layers of hierarchy.
The marketing challenge is genuinely interesting: you are not promoting a single service line, but an interconnected ecosystem spanning clinical care, coaching, e-commerce, and educational content.
Arka's differentiation in integrative and functional medicine means you will be building a brand in a space with far less noise and far more substance than typical hospital marketing.
This is an early-stage opportunity with significant room for role growth as the institution scales.

Senior Executive Marketing

Sales Officer/Sales Manager/Filed Sales Executive/Marketing

Product Marketing Executive / Manager

Social Media Marketing Executive in Bangalore

Sr Marketing Operations Executive (Klaviyo)

Digital Marketing Executive