About The Opportunity

Consumer-facing Beauty & Fashion D2C and e-commerce sector — fast-growth brand portfolio focused on digital-first customer acquisition, creative-led performance, and lifetime value expansion across India. We run end-to-end paid media programs that blend brand storytelling with direct-response metrics to scale profitable growth.

Primary Title: Performance Marketing Manager

Location: India (On-site)

Role & Responsibilities

Plan, execute and optimise paid acquisition across Meta, TikTok, Google Search & Shopping to drive scalable ROAS and lower CAC for beauty and fashion brands.
Design and run creative-led A/B tests (ad formats, messaging, landing pages) and translate results into repeatable playbooks for creative optimisation.
Own campaign measurement and attribution: implement UTMs, GA4 tagging, and reporting to deliver actionable insights on LTV, cohort performance and channel mix.
Collaborate with merchandising, product and creative teams to align promotions, landing experiences (Shopify) and UX with paid media funnels.
Manage media budgets, pacing and bid strategies; build automated rules and scripts to maintain performance targets and scale winners quickly.
Mentor junior media buyers and liaise with external agencies/partners to ensure execution quality, ad policy compliance and timely creative refreshes.

Skills & Qualifications

Must-Have

Proven experience running performance media for D2C beauty or fashion brands with measurable ROAS improvements.
Deep operational knowledge of Meta Ads Manager, Google Ads and TikTok Ads Manager.
Strong analytics and measurement skills using Google Analytics 4 and Google Tag Manager.
Experience with e-commerce platforms, preferably Shopify, including funnel and pixel setup.
Hands-on expertise in A/B testing, CRO and creative testing frameworks.
Comfortable owning full-funnel KPIs: CAC, ROAS, LTV, retention and cohort analysis.

Preferred

Familiarity with programmatic DSPs and advanced bidding platforms.
Experience with Looker Studio / Tableau for custom dashboards and executive reporting.
Background in influencer paid amplification or creative production workflows for commerce.

Benefits & Culture Highlights

Work on category-defining beauty & fashion brands with clear ownership of growth levers.
Fast-paced, test-and-learn culture with access to first-party data and creative labs.
On-site collaboration across marketing, product and operations to drive holistic business metrics.

Why apply: This is a high-impact on-site role for a performance marketer who thrives in commerce, values creative experimentation, and wants to own paid media strategy end-to-end for scaling beauty and fashion brands in India.

Skills: d2c,shopify,google ads,commerce,google tag manager,analytics,e-commerce,paid media

Performance Marketing Manager (Beauty/Fashion)