About the Role

As a Brand Manager for Cult Apparel, you will lead the end-to-end brand charter for the category — shaping how the brand is positioned, perceived, and experienced across consumer touchpoints. This role requires a blend of strategic thinking, creative instinct, media understanding, and execution excellence.

You will be responsible for building culturally relevant and commercially impactful brand narratives, developing integrated marketing strategies, and driving campaigns across ATL, digital, social, retail, influencer, and on-ground channels. The ideal candidate should be equally comfortable cracking a positioning brief, building a media and creative strategy, and driving flawless campaign rollout.

We are looking for someone who has worked with sports, lifestyle, fashion, D2C, or e-commerce adjacent brands and understands how to build brands in high-growth consumer environments.

Key Responsibilities

Own the overall brand strategy and marketing roadmap for the category
Develop and sharpen brand positioning, messaging frameworks, and campaign narratives
Lead integrated campaign planning across ATL, TTL, BTL, digital, retail, influencer, and experiential channels
Write and lead creative briefs and media briefs with clarity on business objectives, audience, insight, proposition, and success metrics
Partner closely with creative, media, PR, influencer, and production agencies to deliver high-quality brand work
Build and execute creative strategy rollouts across launches, seasonal campaigns, and brand moments
Collaborate cross-functionally with performance marketing, SEO, social, product, merchandising, and content teams to drive unified brand storytelling
Analyze consumer behavior, market trends, and competitive landscape to identify growth opportunities
Drive influencer and creator partnerships across tiers and platforms to improve relevance and reach
Track brand and campaign KPIs across awareness, consideration, engagement, acquisition, and contribution to business growth
Conduct consumer and brand research studies to uncover insights and improve brand effectiveness
Recommend new content formats, partnerships, communities, and cultural opportunities based on evolving consumer trends

What You'll Need

3–5 years of experience in brand marketing, preferably in sports, fashion, lifestyle, D2C, or e-commerce-led businesses
Strong understanding of brand positioning, consumer insighting, and integrated marketing strategy
Proven experience in developing creative briefs, positioning briefs, and media briefs
Ability to crack and operationalize brand strategy into compelling creative and campaign rollouts
Hands-on experience managing digital campaigns, influencer marketing, retail activations, and brand launches
Strong media understanding across digital, social, creator, and offline channels
High data literacy with comfort in campaign analytics, dashboards, attribution, and insight generation
Strong stakeholder management and agency collaboration skills
A sharp creative eye with the ability to evaluate and elevate creative output
Entrepreneurial mindset with a passion for building brands in fast-paced environments

Brand Manager - Apparel