Job Summary

This role leads the strategic and operational marketing agenda for the Polymers – Building and Infrastructure (B&I) business in India and across Asia.

Key responsibilities include strategic marketing, market insights generation, portfolio and segment leadership, pricing strategy, new market and application development, as well as cross-functional collaboration with Sales, R&D, Technical Service, Global Marketing, and Business Teams. This role requires strong technical understanding, commercial acumen, and the ability to shape mid- and long-term business direction.

Key Responsibilities

Strategic Marketing & Market Insights

Lead market analysis to identify opportunities and challenges across B&I segments.
Generate insights from industry trends, competitors, and customers to guide strategic direction.

Business Strategy & Portfolio Optimization

Shape and execute long-term business strategies with regional and global stakeholders.
Drive portfolio optimization and ensure alignment with customer needs and market potential.
Execute and support growth strategies for priority applications such as Tile Adhesives.

New Market & Application Development

Identify unmet needs and emerging application trends in the construction and adhesives space.
Partner with Technical Service, R&D, and value-chain stakeholders to co-develop solutions.

Marketing Execution & Lead Generation

Develop and implement regional marketing plans, campaigns, and customer development programs.
Utilize digital tools and CRM systems to manage and measure outcomes.
Organize participation in industry events and customer workshops.

Internal Collaboration & Knowledge Sharing

Work closely with sales, marketing, product management, R&D, and global teams to ensure alignment.
Provide continuous market insights and share best practices across the region.

Customer & Channel Engagement

Engage key customers and influencers with Sales to strengthen relationships and generate insights.
Support value-based solution development and opportunity management.

Strategic Projects & Future Markets

Drive specific segment focus, KPI steering, and long-term innovation priorities.
Support exploration of new markets, emerging chemistries, and strategic initiatives.
Colead the annual Strategy Kickoff (SKL) for Polymers Asia together with the Regional Business Head, shaping the mid to longterm strategic direction for the region.

Job Requirements

Degree in Chemical Engineering or related field; MBA preferred
10-15 years of B2B marketing experience within the Chemical industry, ideally in Polymers Dispersible Powder Polymers and Dispersions
Technical understanding of DDP (Dispersible Dry Polymer) / RDP (Re-dispersible Polymer Powder) and Dry Mix industry
Proven experience in strategic marketing, product management, pricing, and cross-functional collaboration
Proficient in Marketing Analytics & Digital platforms, and market intelligence tools such as Tableau, Nielsen, or similar
Experience with CRM systems such as SAP or Salesforce is an advantage
Comfortable working in a matrix organization across cultures and time zone
Demonstrated ability to work and lead in a multi-country marketing project/team, with experience coaching, guiding, and building capabilities across diverse stakeholders and functions.
Willing to travel across India (including domestic flights) and across Asia as required.

Regional Marketing Manager (Asia), Polymer