Google Analytics 4 (GA4), Google Tag Manager (GTM), Power Bi, Sql, Looker Studio

randomization , Python, Sql, Web Analytics, BI visualization tools, modeled conversions, MMM concepts, statistical significance, server API event feeds, paid-media measurement architecture, Experimental Design, treatment control design, attribution windows, lift incrementality, tag-management, holdouts, de-duplication, conversion tracking, power and sample-size considerations, Diagnostics, confidence intervals, cross-platform troubleshooting, first-party integrations, causal measurement