Role Overview

The Sales & Marketing Specialist is responsible for driving business growth by identifying, engaging, and closing opportunities with new and existing clients. This role focuses on bringing new logos (new client acquisitions), managing sales pipelines, generating leads, and delivering technology solutions aligned with client requirements.

The specialist will work across technology consulting, IT services, and digital solutions, ensuring revenue targets are achieved on a monthly, quarterly, and annual basis.

Key Responsibilities

1. Business Development & Client Acquisition

Identify and pursue new business opportunities and client accounts (new logos).
Develop relationships with decision-makers, stakeholders, and procurement teams.
Understand client requirements and propose tailored technology solutions.
Expand company presence across industries and markets.

2. Sales Pipeline & Revenue Management

Build and maintain a healthy sales pipeline using CRM tools.
Track opportunities and progress through the sales lifecycle.
Ensure consistent achievement of monthly, quarterly, and annual revenue targets.
Prepare sales forecasts and performance reports.

3. Client Requirements & Solution Alignment

Analyze client needs related to:
IT infrastructure
Software solutions
Cloud services
Technical consulting
Managed services
Work with technical teams and solution architects to deliver the right technology solutions.

4. Proposal Development & Documentation

Prepare and manage various business and sales artifacts including:

Sales presentations
Solution proposals
Bulk spreadsheets for pricing or solution comparison
Client artifacts and documentation
Zendesk tickets and support coordination
Procurement documentation
Contracts and Statements of Work (SOW)

5. Marketing & Lead Generation

Support marketing campaigns and lead generation initiatives.
Participate in webinars, events, industry networking, and technology showcases.
Work with marketing teams on content, case studies, and promotional materials.
Promote company capabilities in technology consulting and IT services.

6. Client Relationship Management

Maintain strong relationships with existing clients and partners.
Identify upsell and cross-sell opportunities.
Ensure customer satisfaction through timely responses and support coordination.

Key Performance Indicators (KPIs)

The Sales & Marketing Specialist will be evaluated based on:

New client acquisitions (New Logos)
Monthly sales revenue targets
Quarterly pipeline growth
Annual revenue contribution
Customer retention rate
Lead conversion ratio
Proposal success rate

Required Skills & Qualifications

Education

Bachelor's degree in Business Administration, Marketing, IT, or related field

Experience

38 years in technology sales, IT consulting sales, or enterprise solutions sales.

Core Skills

Technology sales and solution consulting
CRM tools (Salesforce, HubSpot, Zoho, etc.)
Proposal and documentation preparation
Client requirement analysis
Negotiation and closing deals
Data analysis and reporting

Technical & Business Knowledge

Understanding of technologies such as:

Cloud Platforms (AWS, Azure, Google Cloud)
IT Infrastructure & Managed Services
SaaS and enterprise applications
Cybersecurity solutions
Digital transformation technologies

Personal Attributes

A successful candidate should be:

Go-getter and results driven
Strong communicator and negotiator
Strategic thinker with business insight
Self-motivated and target oriented
Capable of managing multiple opportunities simultaneously

Expected Outcomes

The Sales & Marketing Specialist should:

Continuously bring new clients and opportunities
Deliver high-quality sales artifacts and proposals
Drive technology business growth
Meet or exceed monthly, quarterly, and annual revenue goals

Location : Frequent traveler and try to part of HQ Sales team.

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