Role Overview

As a Performance Marketing Manager, you'll be responsible for:

Planning, executing, and optimising Meta ad campaigns for e-commerce brands
Leading and mentoring junior media buyers
Working closely with the creative team to ensure fast testing cycles
Owning performance for all paid media clients

Salary: Rs.35,0000 to Rs.45,000 per month.

This role is ideal for someone who's been hands-on with Meta ads for at least 2 years and is ready to lead small teams and take full ownership of performance.

Responsibilities

Strategy & Execution

Plan and execute Meta ad campaigns (TOF, MOF, BOF)
Create media buying strategies tailored to different industries and budgets
Scale and optimize campaigns to meet ROAS and CPA goals
Implement testing strategies (creatives, offers, landing pages)

Team Management

Oversee 2 junior media buyers
Guide them on campaign setups, troubleshooting, and daily optimizations
Review and approve campaigns before they go live
Conduct weekly training sessions to upskill the team

Creative Collaboration

Work with designers and copywriters to generate test-worthy creatives
Give clear briefs based on performance data
Suggest hooks, formats, and structures that have worked in the past

Reporting & Analysis

Create weekly and monthly performance reports
Analyze and present data-driven insights to internal stakeholders
Track KPIs across all accounts (ROAS, CAC, CTR, etc.)

Client Communication

Join strategy calls when needed
Provide updates or explain performance during escalations

Requirements

Must-Haves

2 to 4 years of experience running Meta ads for D2C or e-commerce brands
Strong understanding of full-funnel performance marketing
Solid grasp of campaign structure, CBO vs ABO, retargeting, and scaling strategies
Experience in A/B testing creatives, hooks, angles, and offers
Familiarity with Google Sheets, ClickUp/Asana, and ad reporting tools

Good to Have

Experience managing a small team
Basic understanding of copywriting principles
Ability to work cross-functionally with creatives and clients

Traits We're Looking For

Ownership mentality
Fast execution with attention to detail
Hungry to grow and build systems
Strong communication skills and ability to lead a team

Digital Performance marketer