Senior Brand & Performance Manager (Luxury E-commerce)

Location:

On Site

About Growify Digital

Growify Digital is a tech-enabled e-commerce growth agency specializing in luxury fashion, lifestyle, jewellery, and design-led brands. Over the last 5+ years, we have partnered with some of the most respected names in Indian and global fashion, including Tarun Tahiliani, House of Masaba, Ridhi Mehra, Torani, Dhruv Kapoor, Mahima Mahajan, and many more.

We don't just run ads — we build scalable online businesses by combining brand thinking, performance marketing, technology, automation, and sales systems. As we scale aggressively in India and international markets, we are looking for a senior leader who can own brand growth end-to-end and evolve into a department head.

Role Overview

We are looking for a Senior Brand & Performance Manager who deeply understands luxury branding and also has strong command over performance marketing and e-commerce growth.

This role sits at the intersection of:

Brand strategy
Media planning & performance
Shopify-led e-commerce
Client leadership & internal execution

You will be responsible for understanding the brand's DNA and business goals, translating them into clear growth strategies and media plans, and ensuring flawless execution by internal teams across Facebook, Google, Shopify, and CRM channels.

This is a high-ownership role with a clear path to leading the Brand Growth / Client Strategy department.

Key Responsibilities

1. Brand & Business Ownership

Act as the primary brand growth owner for assigned luxury fashion & lifestyle clients
Deeply understand each brand's positioning, collections, pricing, audience, and business goals
Translate brand requirements into clear e-commerce growth strategies

2. Performance & Media Planning

Lead or support the creation of full-funnel media plans across:
Meta (Facebook & Instagram)
Google (Search, Shopping, YouTube, Display)
Ensure alignment between brand storytelling and performance objectives
Review, explain, and defend media plans to clients with confidence and clarity

3. Shopify & E-commerce Growth

Strong understanding of Shopify ecosystems, including:
Conversion optimization
Catalog structuring
Landing pages, collections, and funnels
Collaborate with tech, CRO, and automation teams to improve conversion rates and AOV

4. Execution Leadership

Break down strategy into clear execution plans
Coordinate with:
Performance marketing team
Creative & content team
Tech & automation team
Sales / WhatsApp / CRM teams
Ensure strategies are implemented on time, correctly, and at scale

5. Client Communication & Strategy

Be a senior point of contact for clients
Present strategies, performance reviews, and growth plans
Guide clients with a business-first mindset, not just metrics

6. Team & Department Leadership (Future Role)

Mentor brand managers and performance managers
Help define processes, SOPs, and frameworks for brand growth
Play a key role in building and leading the Brand Growth & Strategy department

Who We're Looking For

Experience

6–10+ years of experience in:
E-commerce
Digital marketing
Brand growth
Performance marketing
Prior experience with luxury, premium, or design-led brands is a big plus
Agency experience preferred (handling multiple brands)

Core Skills

Strong understanding of:
Facebook & Instagram Ads
Google Ads (Search, Shopping, YouTube)
Shopify-based e-commerce businesses
Ability to think brand and performance together
Media planning, funnel design, and growth forecasting
Excellent communication and presentation skills

Mindset

Strategic thinker with strong execution ability
Ownership-driven and accountable
Comfortable leading conversations with founders and senior stakeholders
Aspires to grow into a department head / leadership role

Why Join Growify Digital

Work with India's top luxury fashion & lifestyle brands
High-impact role with real ownership, not just execution
Clear growth path to Head of Brand Growth / Strategy
Exposure to international markets (India, Middle East, US, UK)
Build scalable systems, not just campaigns
Be part of a fast-growing agency shaping the future of luxury e-commerce

Compensation

Competitive salary (aligned with seniority and experience)
Performance-linked growth opportunities
Leadership incentives as the role scales

Senior Brand Manager - Performance Marketing