Role Overview

The Social Media & Performance Marketing Manager at Rustic Wisdom is responsible for developing, implementing, and managing our media strategy to increase our online presence, improve our marketing and sales efforts, and enhance audience engagement. This role requires a deep understanding of media platforms like social, web, community, engagement and others. excellent communication skills, and the ability to manage multiple projects simultaneously.

About Rustic Wisdom

Rustic Wisdom is dedicated to promoting holistic health and wellness through personalized programs that emphasize sustainable lifestyle changes. We believe in the power of natural remedies, balanced nutrition, and mindful living. Our goal is to help our clients achieve peak health and well-being by providing comprehensive support and resources.

Key Responsibilities

Performance Marketing:Plan, execute, and optimize paid campaigns on Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, and other relevant channels.Analyze campaign performance and continuously optimize based on KPIs such as CPL, CPA, CTR, ROAS, and conversions.

Strategy Development

Develop, implement, & manage media strategy to align with Rustic Wisdom's business goals.
Define key performance indicators (KPIs) for media campaigns.
Conduct market research to identify trends and audience preferences.

Content Creation

Create, curate, and manage published content (images, video, written, and audio) that aligns with Rustic Wisdom's values and goals.
Design and oversee a social media content calendar.
Collaborate with other departments (e.g., marketing, sales) to ensure content aligns with broader campaigns.

Community Management

Engage with followers, respond to queries in a timely manner, and monitor customer reviews.
Develop and maintain a voice for the brand that aligns with Rustic Wisdom's identity.
Monitor, track, and report on feedback and online reviews.

Analytics and Reporting

Use social media marketing tools such as Hootsuite, Buffer, etc., to measure success.
Analyze data and generate reports on key metrics.
Adjust strategies based on analytics to improve performance.

Collaboration

Work with designers to ensure content is informative and appealing.
Coordinate with copywriters to ensure consistency in voice, style, and tone.
Liaise with marketing, sales, and product development teams to ensure brand consistency.

Technical Requirements

Proficiency in using social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram).
Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
Knowledge of web design, web development, CRO, and SEO.
Proficiency in graphic design tools (e.g., Adobe Creative Suite).
Basic understanding of HTML and CSS.

Required Skills and Qualifications

Proven work experience as a Performance Marketing, Media Manager or similar role.
Excellent written and verbal communication skills.
Strong understanding of social media KPIs.
Ability to deliver creative content (text, image, and video).
Familiarity with web design and publishing.
Strong organizational skills and ability to multitask.

Personal Traits

Creative thinker with a passion for social media and digital marketing.
Detail-oriented with strong organizational and multitasking abilities.
Ability to work in a fast-paced environment.
Proactive and able to work independently and in a team.

Reporting Structure

Reports to: Marketing Director
Collaborates with: Marketing Team, Sales Team, Design Team

Performance Metrics

Engagement rates on social media platforms.
Growth in followers and subscribers.
Traffic generated from social media to the website.
Conversion rates from social media campaigns.
Customer satisfaction and feedback.

Required Skills:

25 years of hands-on experience with Google Ads, Facebook Ads Manager, and other paid platforms.
In-depth knowledge of GA4, Google Tag Manager, Meta Pixel, Conversion API, and remarketing strategies.
Strong experience in content planning, social media trends, and brand storytelling on social platforms.
Ability to analyse and report on campaign performance using tools like Google Analytics, Meta Insights, LinkedIn Analytics, etc.
Creative thinking with excellent communication, copywriting, and stakeholder management skills.

Preferred Qualifications:

Bachelor's or Master's degree in Marketing, Communications, Digital Media, or related field.
Certification in Google Ads, Meta Blueprint, or similar platforms.
Experience working in startups, D2C, or Healthcare environments is a plus.

Familiarity with tools like Canva, Buffer, Hootsuite, Notion, SEMrush, or HubSpot.

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