Job Location: Chembur (Mumbai). Please apply only if you are comfortable travelling to the work location.

We are looking for a strategic and data-driven Senior Media Planner to develop integrated digital media strategies, drive campaign planning, and deliver measurable results for our clients. The ideal candidate should have a strong understanding of the digital media ecosystem, audience behaviour, media investments, and performance metrics, along with the ability to translate business objectives into effective media plans.

KEY RESPONSIBILITIES:

Develop strategic digital media plans aligned with client objectives, target audiences, and campaign goals.
Recommend optimal media mixes across digital platforms, including Google, Meta, YouTube, programmatic, and LinkedIn.
Manage media budgets, investment forecasts, and budget allocation to maximise campaign efficiency.
Define campaign KPIs, audience targeting strategies, reach, frequency, and performance projections.
Monitor campaign performance and recommend data-driven optimisations to improve results.
Analyse campaign metrics and prepare performance reports, post-campaign analysis, and actionable insights.
Present media strategies, budget recommendations, and campaign results to clients and internal stakeholders.
Work closely with client servicing, creative, and content teams to develop integrated digital campaigns.
Stay updated on digital media trends, platform innovations, and AI-powered tools to enhance media planning effectiveness.

SKILLS REQUIRED

Bachelor's degree in marketing, advertising, or a related field
Proven experience of 5 years plus years managing paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc
Strong analytical skills and ability to interpret data to drive campaign optimization and decision-making
Proficiency in digital advertising tools and platforms, including Google Ads, Google Analytics, Facebook Business Manager, etc
Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment